{"id":9896,"date":"2022-02-15T08:53:01","date_gmt":"2022-02-15T06:53:01","guid":{"rendered":"https:\/\/ditech.media\/?p=9896"},"modified":"2022-02-15T08:53:01","modified_gmt":"2022-02-15T06:53:01","slug":"my-secret-weapon-in-scaling-up-your-marketing-game","status":"publish","type":"post","link":"https:\/\/ditech.media\/news\/digital-marketing\/my-secret-weapon-in-scaling-up-your-marketing-game\/","title":{"rendered":"My secret weapon in scaling up your marketing game"},"content":{"rendered":"<h3>Demeyer, can you tell our readers more about yourself and your current professional role?<\/h3>\n<p>My name is Jolien, a true scaleur (= Scaler + Entrepreneur) and am the founder of several startups:<\/p>\n<ul>\n<li>Marketingscaleurs.com\u00a0 a company focussing on scaling up companies. We often see that only 6% of the companies scale, and we want to work on the 4 Ss (just like Porter had his 4 Ps)\n<ul>\n<li><em>STRATEGY \u2013 where do you want to go and are you capable to grow your business<\/em><\/li>\n<li><em>SYSTEMS \u2013 having the capabilities to handle the growth so do you have the right systems in place<\/em><\/li>\n<li><em>SCALEUR MINDSET \u2013 having the desire to grow your business. Its about being a scaler &amp; entrepreneur, and understand what scaling is<\/em><\/li>\n<li><em>SUCCESS PANNEL &#8211; the dashboard where to track your main KPIS and understand your ROMI<\/em><\/li>\n<\/ul>\n<\/li>\n<li>Jelloow.com, a web base cloud-based web application where startups or any growing company can match with qualified marketing agencies to get support for their digital marketing\/growth needs.<\/li>\n<\/ul>\n<p>The platform creates liberty for both startups and digital marketing agencies to do business together on a common platform. Jelloow has been successful to create an eco-system\u00a0and focuses to generate revenue by subscribed agencies.<\/p>\n<ul>\n<li>Original from Belgium, and now working between the US &amp; EU.<\/li>\n<li>Author of the book \u2018 Think Big Scale fast\u2019 &#8211; <a href=\"https:\/\/www.amazon.com\/Think-Big-Scale-fast-Successfully\/dp\/173568970X\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1635250997&amp;sr=8-1\" target=\"_blank\" rel=\"noopener\">https:\/\/www.amazon.com\/Think-Big-Scale-fast-Successfully\/dp\/173568970X\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1635250997&amp;sr=8-1<\/a><\/li>\n<li>And being a nerd with 3 masters<\/li>\n<\/ul>\n<h3>How do you balance between your business life and your personal one?<\/h3>\n<ul>\n<li>Its always a combination of enjoying and working.<\/li>\n<li>Love to do the things that give me energy:\n<ul>\n<li><em>Set time aside to visit family &amp; friends<\/em><\/li>\n<li><em>Reading books<\/em><\/li>\n<li><em>Doing sports<\/em><\/li>\n<li><em>Learning about the wine, as passioned about wine<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Tell us more about your success in the digital marketing and how did you decide to become a professional marketer?<\/h3>\n<ul>\n<li>Having a growth mindset \/ a scaleur mindset -&gt; open to new things \/ learn new things<\/li>\n<li>Putting kpis and goals to things you want to achieve and following up on these<\/li>\n<li>Rolling up your sleeves, and doing it. Learning first hand. Understanding the obstacles, the challenges. ..<\/li>\n<li>Speaking about the topics you like, writing about it (blogs \/ book) , listening (podcasts, conferences, books \u2026)<\/li>\n<\/ul>\n<h3>In your opinion, why are the brand\u2019s transparency, accessibility and authenticity so important to the customers? How to balance them?<\/h3>\n<ul>\n<li>In todays world the consumer control the conversation<\/li>\n<li>Brand transparency is about building consumers trust<\/li>\n<li>Consumers can block out companies that they don\u2019t trust or appreciate.<\/li>\n<li>So by focussing on brands transparency, you show your audience that you are worth their time.<\/li>\n<li>Tell them who you are, why they should stick with you, show the human side, the emotions, demonstrate your values<\/li>\n<li>Its all about the right tone of voice , adapt your messages to the right audience<\/li>\n<li>When consumers trust &amp; loyalty is strong, the business will grow<\/li>\n<li>You will get a positive review<\/li>\n<li>Honesty &amp; authenticity is the best to balance it all<\/li>\n<\/ul>\n<h3>In your opinion, what will be the future major industry changes, related to digital marketing?<\/h3>\n<ul>\n<li>Content marketing is key , tone of voice &amp; personalization -&gt; right message to the right audience<\/li>\n<li>More technology , eg. Advanced chatbots. Chatbots are growing and offering better &amp; helpful solutions to users individual needs<\/li>\n<li>Augmented reality becomes the standard -&gt; this toward fitness, where you can put furniture<\/li>\n<li>Voice search -&gt; Smart speakers, personal assistants.<\/li>\n<li>So much more<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Demeyer, can you tell our readers more about yourself and your current professional role? My name is Jolien, a true scaleur (= Scaler + Entrepreneur) and am the founder of several startups: Marketingscaleurs.com\u00a0 a company focussing on scaling up companies. We often see that only 6% of the companies scale, and we want to work &hellip;<\/p>\n","protected":false},"author":2,"featured_media":9897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194],"tags":[],"_links":{"self":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/9896"}],"collection":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/comments?post=9896"}],"version-history":[{"count":3,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/9896\/revisions"}],"predecessor-version":[{"id":9900,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/9896\/revisions\/9900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media\/9897"}],"wp:attachment":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media?parent=9896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/categories?post=9896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/tags?post=9896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}