Words and content in general have always been at the centre of my work – whether it was ghostwriting documentary film screenplays, translating movies or essays, writing blogposts and grant applications, developing educational and film projects or analysing new language phenomena. Working in online multilingual communication has also led me to SEO<\/a> and multilingual keyword research. In the 18 years of my professional work I have experience a variety of contexts, needs and languages – from art-house cinema to corporate IT, from charity to banking – which allowed me to build a broad understanding of the ways language can be used for a variety of purposes.<\/p>\n I expect to see an interesting clash between \u201cgoing back to normal\u201d after COVID and trying to keep the e-Commerce development the pandemic gave us. e-Commerce<\/a> communication is going to find creative ways to deceive customers into buying online even more. After a year when we had to buy online, now agencies will actually have to convince us to do that and that – alongside with the bitter competition – is going to give us a lot of bold creative concepts. Or so I hope.<\/p>\n It can make or break a business. But it is also important to understand what doesn\u2019t change. Some changes are just on the outside. A lot of online retail during the pandemic happened because people had no other choice. But where they actually happy with the experience?<\/p>\nIn your opinion, which are the main trends that shape e-Commerce in 2021?<\/h3>\n
How important is the understanding of cultural changes for the success of a retail organization?<\/h3>\n