{"id":9125,"date":"2021-09-09T07:12:10","date_gmt":"2021-09-09T05:12:10","guid":{"rendered":"https:\/\/ditech.media\/?p=9125"},"modified":"2021-09-09T07:12:10","modified_gmt":"2021-09-09T05:12:10","slug":"bikash-pathak","status":"publish","type":"post","link":"https:\/\/ditech.media\/authors-team\/bikash-pathak\/","title":{"rendered":"Bikash Pathak"},"content":{"rendered":"<blockquote><p>Head of eCommerce at Jashanmal Group<\/p><\/blockquote>\n<p>A passionate digital native, who has spent the last decade launching and scaling ecommerce &amp; omnichannel businesses across India, Middle East and Southeast Asia.<\/p>\n<p>In this journey, I have been fortunate to be part of digital transformations of multi-billion dollar conglomerates in the Middle East (Al Tayer Group, Al Futtaim Group and Landmark Group), leading merchandising, category growth and customer experience.<\/p>\n<p>Most recently I was in Indonesia, with Matahari Department Store, where I helped one of the biggest retailers in the country build, re-platform and grow omnichannel ground-up, as Head of Online Merchandising.<\/p>\n<p>Currently heading Digital &amp; Ecommerce with Jashanmal Group across brands like Clarks, De\u2019longhi, Victorinox, Kipling and many more, as we transform our rich heritage into an engaging omnichannel experience.<br \/>\nPersonally, I am a \u201ctechnology as enabler\u201d evangelist, avid reader and a hiking nerd who is always available for causes around children welfare, sustainability, and environmental conservation.<\/p>\n<blockquote><p>Track: e-Commerce &amp; Omnichannel<\/p>\n<p>Session: Transforming largescale, legacy retailers into agile omnichannel players<\/p><\/blockquote>\n<p>Omnichannel has been the buzzword in retail for quite sometime now. This has dominated the current retail strategy landscape even more post COVID.<\/p>\n<p>However, the key questions that are often overlooked by legacy retailers chasing the halo effect:<br \/>\n&#8211; What does it mean to be truly omnichannel?<br \/>\n&#8211; What are the &#8220;must have investments and are all retailers ready for these?<br \/>\n&#8211; Expected challenges on the way and how do we mitigate them?<\/p>\n<p>There is no one size-fits-all template but having worked at digital transformation of multi-million dollar retail conglomerates all my life, there are common traits and many similarities.<br \/>\nIn this session we will summarize and explore these so that businesses looking to pivot digitally learn from trailblazers&#8217; mistakes and leverage success stories.<\/p>\n<blockquote><p>Additional information and programme of European e-Commerce &amp; Digital Marketing Week 2021\u00a0\u2013\u00a0<a href=\"https:\/\/ecomm.digital4europe.com\/ecomm-2021\/\" target=\"_blank\" rel=\"external noopener noreferrer nofollow\" data-wpel-link=\"external\">here<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Head of eCommerce at Jashanmal Group A passionate digital native, who has spent the last decade launching and scaling ecommerce &amp; omnichannel businesses across India, Middle East and Southeast Asia. In this journey, I have been fortunate to be part of digital transformations of multi-billion dollar conglomerates in the Middle East (Al Tayer Group, Al &hellip;<\/p>\n","protected":false},"author":2,"featured_media":9126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/9125"}],"collection":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/comments?post=9125"}],"version-history":[{"count":1,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/9125\/revisions"}],"predecessor-version":[{"id":9127,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/9125\/revisions\/9127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media\/9126"}],"wp:attachment":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media?parent=9125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/categories?post=9125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/tags?post=9125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}