{"id":9064,"date":"2021-09-08T18:39:09","date_gmt":"2021-09-08T16:39:09","guid":{"rendered":"https:\/\/ditech.media\/?p=9064"},"modified":"2021-09-08T19:02:32","modified_gmt":"2021-09-08T17:02:32","slug":"sarah-sal","status":"publish","type":"post","link":"https:\/\/ditech.media\/authors-team\/sarah-sal\/","title":{"rendered":"Sarah Sal"},"content":{"rendered":"<blockquote><p>Facebook Ads Specialist at Hootsuite<\/p><\/blockquote>\n<div class=\"row\">\n<div id=\"leadViewWrapper\" class=\"lead-view\">\n<div class=\"col-md-12\">\n<p class=\"bold font-medium-xs\">Sarah&#8217;s a Facebook Ads Specialist at Hootsuite &amp; AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she\u2019s run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, and she moved them to $18 for each $1 spent. She\u2019s written on Facebook ad testing, strategy, and execution for AdEspresso, Agorapulse, Blitzmetrics, Copyhackers, ActiveCampaign, AdWeek, Jon Loomer\u2019s Power Hitters Club and the likes. And she&#8217;s even presented inside Perry Marshall&#8217;s iconic 80\/20 Facebook ads course.. In her daily menu, there\u2019s always room for a warm cup of matcha, sarcasm, and spicy vegan food.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"lead-latest-activity lead-view\">\n<div class=\"lead-info-heading\">\n<blockquote>\n<p class=\"no-margin bold font-medium-xs\">Track: Social Media Marketing (SMM)<\/p>\n<p>Session: How to Lower Facebook Ad Costs With Better Storytelling<\/p><\/blockquote>\n<p>I will share a case study of a SharkTank company where the ads weren\u2019t profitable. And by helping them write more convincing ad copy, not only did they reach sought-after profitability, but also got the most sales in a single day on Facebook.<\/p>\n<blockquote><p>Additional information and programme of European e-Commerce &amp; Digital Marketing Week 2021\u00a0\u2013\u00a0<a href=\"https:\/\/ecomm.digital4europe.com\/ecomm-2021\/\" target=\"_blank\" rel=\"external noopener noreferrer nofollow\" data-wpel-link=\"external\">here<\/a><\/p><\/blockquote>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Ads Specialist at Hootsuite Sarah&#8217;s a Facebook Ads Specialist at Hootsuite &amp; AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she\u2019s run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, &hellip;<\/p>\n","protected":false},"author":2,"featured_media":9065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/9064"}],"collection":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/comments?post=9064"}],"version-history":[{"count":2,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/9064\/revisions"}],"predecessor-version":[{"id":9083,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/9064\/revisions\/9083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media\/9065"}],"wp:attachment":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media?parent=9064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/categories?post=9064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/tags?post=9064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}