{"id":8913,"date":"2021-09-03T10:24:00","date_gmt":"2021-09-03T08:24:00","guid":{"rendered":"https:\/\/ditech.media\/?p=8913"},"modified":"2021-09-03T10:24:00","modified_gmt":"2021-09-03T08:24:00","slug":"joya-scarlata","status":"publish","type":"post","link":"https:\/\/ditech.media\/authors-team\/joya-scarlata\/","title":{"rendered":"Joya Scarlata"},"content":{"rendered":"<blockquote><p>Director of Digital Marketing at Interra Information Technologies<\/p><\/blockquote>\n<p>Joya Scarlata is the Director of Digital Marketing at InterraIT, a B2B IT services firm based out of San Jose, California. She is passionate about creating content and helping brands find their digital voice. Joya is a budding AI enthusiast, and is specifically interested in understanding the intersection of marketing and AI. She has written about and given presentations on the topic, including the American Marketing Association.<\/p>\n<blockquote><p>Session: The Evolution of Chatbots to Conversational AI<\/p><\/blockquote>\n<p>In today\u2019s competitive environment, organizations across industries are compelled to deliver a seamless customer experience (CX) to their clients. As customers expect an around-the-clock interaction with brands when dealing with their respective product and services, an increasingly number of companies are turning to AI-powered chatbots to reduce operational costs and increase efficiency on all levels.<\/p>\n<blockquote><p>Additional information and programme of The Digital Marketing Agency Directors\u2019 Forum \u2013 <a href=\"https:\/\/dw.digital4america.com\/directors-forum\/\" target=\"_blank\" rel=\"external noopener noreferrer nofollow\" data-wpel-link=\"external\">here<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Director of Digital Marketing at Interra Information Technologies Joya Scarlata is the Director of Digital Marketing at InterraIT, a B2B IT services firm based out of San Jose, California. She is passionate about creating content and helping brands find their digital voice. Joya is a budding AI enthusiast, and is specifically interested in understanding the &hellip;<\/p>\n","protected":false},"author":2,"featured_media":8914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/8913"}],"collection":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/comments?post=8913"}],"version-history":[{"count":2,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/8913\/revisions"}],"predecessor-version":[{"id":8916,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/8913\/revisions\/8916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media\/8914"}],"wp:attachment":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media?parent=8913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/categories?post=8913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/tags?post=8913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}