Symbiotica<\/a>, a digital agency from Serbia and Founder of F5 Digital Solutions, an agency based in Estonia, that is focused on startup consulting. I am a full-stack digital marketer with over 15 years of experience in the field. I have successfully managed more than 450 various digital campaigns for the clients and startups all over the world.<\/span><\/p>\nAlong with my work, I am very passionate about teaching digital marketing and I am a regular guest on digital marketing podcasts, conferences, radio and TV.<\/span><\/p>\nWho were mentors that encouraged you?<\/span><\/strong><\/h4>\nIt is very important to find and surround yourself with people that are not only the best at what they do but are also willing to share their knowledge. I was fortunate enough to be surrounded with women like that, who have encouraged me and supported me throughout my career and now I try to give back the same way. That is why I am a part of the ITGirls initiative that actively encourages more women to join the IT sector. I also volunteer as a Communications Director within an NGO called \u2018Center for the Development of Human Society\u2019. The main focus of this center is finding innovative IT solutions for societal issues, which I am greatly passionate about.<\/span><\/p>\nIs it more difficult for a woman to start her own business in the tech sphere?<\/span><\/strong><\/h4>\nWomen entrepreneurship has both been a hot topic and a challenge for years now. Tech is an industry traditionally dominated by men, but on the other hand, it is also one of the industries with the highest rate of early adopters. That includes new tendencies in business development as well. So, yes, it may be challenging, but the tech space is becoming increasingly more open to female founders.<\/span><\/p>\nWhen we talk about starting our own business \u2013 how to choose the right business idea?<\/span><\/strong><\/h4>\nThat is the million-dollar question. Here are three things to focus on:<\/span><\/p>\n1. Yourself \u2013 are you good at it? Are you passionate about it? Are you ready (financially, mentally, physically) for that endeavor?<\/span><\/p>\n2. Competition \u2013 are there other people doing the same thing? What makes you special and how will you stand out from the crowd? If there are no competitors, ask yourself why \u2013 is it because the idea is not good? Or maybe the customers don\u2019t need it? Which brings us to point number three.<\/span><\/p>\n3. Customers \u2013 who is your target audience? How will you reach them? Are you solving a problem they are having and how?<\/span><\/p>\nIf you can answer these questions in a satisfying manner, you\u2019re well on your way to building a successful business.<\/span><\/p>\nOk, but how to deal with a failure of a bad one?<\/span><\/strong><\/h4>\nThere is this very common misconception that failure in entrepreneurship is a bad thing. In the competing world we\u2019ve been raised from young age (where the second place is just the first in the long line of users), failure is always seen as something terrible. But really doesn\u2019t have to be. Most of the successful business people can tell you a lot of stories of their past failures with a smile on their face. That is because they didn\u2019t see them as the end, but as a way to learn something, recuperate and return stronger than ever.<\/span><\/p>\nWhat’s the one piece of advice you find yourself repeating over and over again to fellow women entrepreneurs?<\/span><\/strong><\/h4>\nDon\u2019t apologize. Women tend to be overly apologizing and keep saying \u201cI am sorry\u201d for every little thing. It\u2019s just something many of us were taught since we were young. Stop apologizing for no reason. If you\u2019re right, and you know that you are right, own it! If you made a mistake, own it and learn from it. Just stop apologizing and start conquering the world!\u00a0<\/span><\/p>\nPrepared by,
\n<\/span>Stanislava Angelova
\n<\/span>\/Editor at DiTech Media\/<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Can you tell me a bit about your background and your current role? My name is Andjelka Ducic and I am Marketing Director of Symbiotica, a digital agency from Serbia and Founder of F5 Digital Solutions, an agency based in Estonia, that is focused on startup consulting. I am a full-stack digital marketer with over …<\/p>\n","protected":false},"author":2,"featured_media":8411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,204],"tags":[],"_links":{"self":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/8410"}],"collection":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/comments?post=8410"}],"version-history":[{"count":1,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/8410\/revisions"}],"predecessor-version":[{"id":8413,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/8410\/revisions\/8413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media\/8411"}],"wp:attachment":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media?parent=8410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/categories?post=8410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/tags?post=8410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}