{"id":8320,"date":"2020-12-01T16:19:22","date_gmt":"2020-12-01T14:19:22","guid":{"rendered":"https:\/\/ditech.media\/?p=8320"},"modified":"2020-12-01T16:41:53","modified_gmt":"2020-12-01T14:41:53","slug":"5-things-you-should-know-about-ux-design-to-succeed-by-smeet-yeolekar","status":"publish","type":"post","link":"https:\/\/ditech.media\/news\/5-things-you-should-know-about-ux-design-to-succeed-by-smeet-yeolekar\/","title":{"rendered":"5 things you should know about UX Design to succeed <br> by Smeet Yeolekar"},"content":{"rendered":"<p>UX is a well-known term today. I believe it was always around in the offline\/physical world in some form or the other. Let me share an example where probably it all started. During World War II, best-trained pilots were crashing expensive aircrafts. Research showed that it was a pilot error. This error was reduced by redesigning the controls and the dashboard in a way that the pilots would find it easier to use it.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-8322\" src=\"https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04301.jpg\" alt=\"\" width=\"347\" height=\"212\" srcset=\"https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04301.jpg 347w, https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04301-300x183.jpg 300w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/><br \/>\nImage credit: airspacemag.com<\/p>\n<p>\u201cUser Experience (UX)\u201d as we know today, came into existence in early 1990\u2019s with the boom of personal computers. Donald Norman pioneered it as the concept of User-centered design (UCD).<\/p>\n<p>UX design primarily has 5 planes (Strategy, Scope, Structure, Skeleton, Surface) to it but covers a vast range of other aspects too. I will not be talking about these planes but would like to share some important tips, and few dos and don\u2019ts while designing digital properties for your users.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8323\" src=\"https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04302.jpg\" alt=\"\" width=\"619\" height=\"928\" srcset=\"https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04302.jpg 619w, https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04302-200x300.jpg 200w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><br \/>\nImage credit: \u201cThe Elements of User Experience\u201d book written by Jesse James Garrett<\/p>\n<ul>\n<li><strong>Design for your users and \u201cYOU\u201d are not the user.<\/strong><\/li>\n<\/ul>\n<p>You know a lot about your product\/service\/business but not everything about your user. We try to generalize based on our personal experience which ends in design failure.<\/p>\n<p>It is important to design for different age groups who have diverse needs and attitudes. Whether it is the Gen X, Gen Y, Gen Z, Xennials or Millenials, step into their shoes and design accordingly.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8324\" src=\"https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04303.jpg\" alt=\"\" width=\"383\" height=\"312\" srcset=\"https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04303.jpg 383w, https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04303-300x244.jpg 300w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><br \/>\nImage credit: vk.com\/piterskii punk wall<\/p>\n<ul>\n<li><strong>User research is very important, and it is your responsibility.<\/strong><\/li>\n<\/ul>\n<p>Many a times people think that user research is a waste of time and money. It is very important for you to change their mindset. If we are not understanding and solving the user\u2019s problem or their need, then there is a high probability that the project\/product will fail.<\/p>\n<p><em>\u201cIf the user is having a problem, it\u2019s our problem.\u201d &#8211; Steve Jobs<\/em><\/p>\n<p><em>\u00a0<\/em>In 2005, Samsung researched and found out an interesting insight. When TV was switched-off people found their bulky TV to be a piece of furniture in their living room. So, they would often want to hide it. With this valuable insight Samsung changed its TV design to make it more minimalistic and aesthetic. By 2007, Samsung had doubled its share in the global TV market because they understood the user\u2019s problem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8325\" src=\"https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04304.jpg\" alt=\"\" width=\"269\" height=\"269\" srcset=\"https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04304.jpg 269w, https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04304-150x150.jpg 150w\" sizes=\"(max-width: 269px) 100vw, 269px\" \/><br \/>\nImage credit: Robbie Meriales<\/p>\n<ul>\n<li><strong>Resist the urge to add fancy stuff. <\/strong><\/li>\n<\/ul>\n<p>Adding more fancy stuff will not guarantee app downloads or sales. It will only complicate the interface and the user journey. Keep the focus on prioritizing the features. Ensure that your design is solving the problem and is moving towards achieving the objectives.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8326\" src=\"https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04305.jpg\" alt=\"\" width=\"275\" height=\"257\" \/><br \/>\nImage credit: reddit.com &#8211; Is it \u201cFITFOREVER\u201d or \u201cFATFOREVER\u201d?<\/p>\n<ul>\n<li><strong>Don\u2019t get confused between UX and UI.<\/strong><\/li>\n<\/ul>\n<p>Today UX is often loosely used with User Interaction or Usability. UX covers overall end-to-end experience of a user journey. Whereas, UI is the interface that user interacts with in that journey. If UX process is compromised, no amount of beautification will help.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8327\" src=\"https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04306.jpg\" alt=\"\" width=\"248\" height=\"320\" srcset=\"https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04306.jpg 248w, https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04306-233x300.jpg 233w\" sizes=\"(max-width: 248px) 100vw, 248px\" \/><br \/>\nImage credit: designershumor<\/p>\n<ul>\n<li><strong>UX can become a brand differentiator if done correctly. <\/strong><\/li>\n<\/ul>\n<p>Customer experience is built slowly through small multiple interactions. It is how customers perceive their interactions with your brand. Even a small change to their experience can make a big difference. Users experiences the brand through visuals, tone, and behavior. There are ample examples of brands who chose to listen to their customers and disrupted their industry. As there is an increase in competition in the market, it has become more important than ever to differentiate. Netflix is a great example here.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8328\" src=\"https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04307.png\" alt=\"\" width=\"542\" height=\"250\" srcset=\"https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04307.png 542w, https:\/\/ditech.media\/wp-content\/uploads\/2020\/12\/\u041a\u0430\u0440\u0442\u0438\u043d\u04307-300x138.png 300w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><br \/>\nImage credit: Netflix.com<\/p>\n<p>To summarise, user experience is a science as well as an art. There are proven scientific methodologies and principles. It should not be used loosely. Good user experience can not only avoid unnecessary cognitive load or stress, but also ensure product success.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UX is a well-known term today. I believe it was always around in the offline\/physical world in some form or the other. Let me share an example where probably it all started. During World War II, best-trained pilots were crashing expensive aircrafts. Research showed that it was a pilot error. This error was reduced by &hellip;<\/p>\n","protected":false},"author":2,"featured_media":8337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,202],"tags":[],"_links":{"self":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/8320"}],"collection":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/comments?post=8320"}],"version-history":[{"count":2,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/8320\/revisions"}],"predecessor-version":[{"id":8330,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/8320\/revisions\/8330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media\/8337"}],"wp:attachment":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media?parent=8320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/categories?post=8320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/tags?post=8320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}