{"id":8301,"date":"2020-12-01T12:08:31","date_gmt":"2020-12-01T10:08:31","guid":{"rendered":"https:\/\/ditech.media\/?p=8301"},"modified":"2020-12-11T20:25:48","modified_gmt":"2020-12-11T18:25:48","slug":"ecommerce-sales-and-digital-marketing-diego-gaminde","status":"publish","type":"post","link":"https:\/\/ditech.media\/experts\/opinions\/ecommerce-sales-and-digital-marketing-diego-gaminde\/","title":{"rendered":"Ecommerce sales and Digital Marketing
Diego Gaminde"},"content":{"rendered":"

Can you tell me a bit about your background and your current role?<\/strong><\/em><\/h4>\n

I have a Marketing and comercial direction bachelor by the AOCEU of Barcelona and
\na Master in Digital Marketing by the Institute of Digital Economics of ESIC Business
\nSchool. I help companies with their digital marketing and Ecommerce strategy to
\nincrease new and recurrent customers with a strong focus on sales and revenue. If I
\nwould have to define my main role in one sentence it would be to connect a
\ncompany and it\u2019s value proposition with the correct market throughout digital
\nchannels.
\nNowadays I\u2019m working on ComeFruta.es<\/a> as Digital Marketing and Ecommerce
\nBusiness developer. ComeFruta is a leading Ecommerce in Spain that offer fresh
\nfruit and vegetables throughout all the Spanish territory. Also I collaborate in an
\nEcommerce community and blog as content responsible and sharing experiences
\nrelated with the Ecommerce, revenue management and digital marketing. The
\nproject is called EcommerceRentable.es<\/p>\n

Let\u2019s start with a quick introduction about e-commerce, and where it\u2019s<\/strong><\/em>
\ngoing?<\/strong><\/em><\/h4>\n

As time goes by, Ecommerce products and services deliveries are more present in
\nour day to day lives. Ecommerce is not a future trend anymore, but a present way of
\ndoing business which is being adapted by more and more companies.
\nI think that regardless of the sector, all companies with no excetion should pay
\naNention to their digital strategies and online presence. And also, to consider
\nexploring the Ecommerce part because the consuming habits from customers all
\naround the world are driving towards this way of purchasing.<\/p>\n

There\u2019s clearly some difference between how we shopped before to<\/strong><\/em>
\nhow we shop now. What are the advantages of e-commerce in<\/strong><\/em>
\ncomparison to tradional commerce?<\/strong><\/em><\/h4>\n

Accessibility, globalization and convenience are three clear advantages of the
\nEcommerce ecosystem. But on the other hand I consider very important to avoid
\nloosing all the physical part of the buying experience. What most successful brands
\ndo is not to put up a fight between their two parts of the business: Ecommerce vs.
\nTradi*onal commerce. They rather understand and know how to create synergies
\nbetween them and I think that is the smartest decision.<\/p>\n

Why did you choose this field of business? What do you think is<\/strong><\/em>
\nimportant about it.<\/strong><\/em><\/h4>\n

I like Marketing positions because of the dynamism of this disciple and because
\ngood marketing works as an integrator of the rest of the functions of a company. To
\nestablish successful digital marketing strategies you have to take into considera*on
\nlegal department, advertising, operations, logistics and many other requirements
\nbecause at the end you have to act as a connector between a company and the
\npotential market.
\nIn my particular case what I like the most is to combine marketing with the
\nEcommerce world and extract the best of both worlds.<\/p>\n

How to increase e-commerce sales by loyalty program?<\/strong><\/em><\/h4>\n

Loyal customers are one of the most profitable ones because they\u2019re align with the
\ncore values of a brand and they already trust the products or service that we are
\noffering. To achieve loyal customers and their recurrence we need to implement a
\nloyalty program following three basic steps.
\nFirst, understand the key metrics and data in order to make smart choices. For
\nexample Customer Lifetime Value, Churn Rate, Average Order Value\u2026
\nSecond, segment your customer data base having into account the previous metrics
\nand depending on how much time and money these customers \u201cinvest\u201d in a brand.
\nFinally, apply personalized loyalty actions such as specific discounts, advantages,
\nspecial content, customiza*on and customer support to increase that recurrence
\nand loyalty.<\/p>\n

Which of the current ecommerce trends do you consider to be the most<\/strong><\/em>
\nimportant?<\/strong><\/em><\/h4>\n

From the customer point of view, I consider speed and convenience the two most
\nimportant features of Ecommerce. Also user experience and personalization are
\nother factors that will enhance the online buying experience and it\u2019ll generate loyal
\ncustomers and therefore recurrence.
\nOn the other hand, from the Ecommerce professionals point of view, a crucial
\n\u201ctrend\u201d or skill that we must have is the ability to measure everything as accurately
\nas possible.<\/p>\n

What trends are emerging in the coming years for e-commerce<\/strong><\/em>
\nmarketing?<\/strong><\/em><\/h4>\n

I think that a very clear trend that we\u2019ll see in the following years is going to be Voice
\nCommerce. There\u2019re two reasons. First, as time goes by people is trusting digital
\ncommerce and new ways of purchasing\u2026 and in this case, make a purchase by using
\nvoice it\u2019s much more confortable, easy and contactless.
\nSecond, big players such as Amazon, Google or Apple are investing hundreds of
\nmillions in this type of technology. At the end of the day, this companies are so big
\nthat they have the power to move the market towards the direction they want, and
\nit\u2019ll be voice commerce.<\/p>\n

 <\/p>\n

Prepared by,
\nStanislava Angelova
\n\/Editor at DiTech Media\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Can you tell me a bit about your background and your current role? I have a Marketing and comercial direction bachelor by the AOCEU of Barcelona and a Master in Digital Marketing by the Institute of Digital Economics of ESIC Business School. I help companies with their digital marketing and Ecommerce strategy to increase new …<\/p>\n","protected":false},"author":2,"featured_media":8302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,202],"tags":[],"_links":{"self":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/8301"}],"collection":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/comments?post=8301"}],"version-history":[{"count":3,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/8301\/revisions"}],"predecessor-version":[{"id":8382,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/8301\/revisions\/8382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media\/8302"}],"wp:attachment":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media?parent=8301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/categories?post=8301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/tags?post=8301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}