Can you tell me a bit about your background and your current role?<\/strong><\/em><\/p>\n I come from a technical background. While I was in my graduation I started applying for internships through which I got an offer as a Business Development executive. I loved my job ever since I got a hang of it. I enjoyed talking to people and closing deals. It gave me great joy and I decided to pursue it.<\/p>\n After 2 years of working with clients and the community, I currently work as a Marketing Manager at Actyv. I am working on the overall marketing strategy for Actyv so we can reach out to as many Small-Medium Businesses as possible throughout the globe and enable them with our solutions in every possible way.<\/p>\n Who were mentors that encouraged you?<\/strong><\/em><\/p>\n My family for sure. My father and my mother are the best mentors I have ever had. As a marketeer, one has to deal with money every day and the reason why I am able to manage it well is because of my parents. They always made sure that we learn the value of every penny that we spend. My family plays a great role in always guiding me to do the right things in the right way. If I am doing things differently than yesterday, it\u2019s because of them.<\/p>\n W<\/strong>hat has been the most effective marketing initiatives or programs you have used to promote a business?<\/strong><\/em><\/p>\n Conducting a marketing audit and developing a detailed action has always helped in understanding the strength, risks, opportunities, and also to invest more strategically to reach the goal at the right time.<\/p>\n If any, what challenges have you experienced as a woman in business during your overall career?<\/strong><\/em><\/p>\n I started my career while I was still pursuing my graduation. I started as a Business Development Executive wherein I had to pitch to the clients. The team was supportive to send me alone to the meetings but when in meetings I had to make a point I was always made to feel that I was a really young woman to be taken seriously which impacted my confidence at times.<\/p>\n I persevered nevertheless and kept working on my craft, which has helped me become what I am today, and I intend to keep learning and reinventing myself.<\/p>\n What is Number One Business Goal you plan to accomplish over the next year?<\/strong><\/em><\/p>\n The company I am currently working with is a one-year-old startup that is into Fintech. Initially, it was difficult for me to understand the space that we are in but now as I have an idea, my number one goal would be to establish Actyv as a household brand name when it comes to business banking and to increase the community outreach while keeping a tab on the budget.<\/p>\n The ultimate goal would be to expand overseas to empower and transform Small-Medium Businesses globally.<\/p>\n What one piece of advice would you give any aspiring female business leaders reading this?<\/strong><\/em><\/p>\n Acquiring \u201cLearning to learn\u201d as a skill and to never stop believing in yourself.<\/p>\n","protected":false},"excerpt":{"rendered":" Can you tell me a bit about your background and your current role? I come from a technical background. While I was in my graduation I started applying for internships through which I got an offer as a Business Development executive. I loved my job ever since I got a hang of it. I enjoyed …<\/p>\n","protected":false},"author":2,"featured_media":8056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,204],"tags":[],"_links":{"self":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/8055"}],"collection":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/comments?post=8055"}],"version-history":[{"count":1,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/8055\/revisions"}],"predecessor-version":[{"id":8196,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/8055\/revisions\/8196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media\/8056"}],"wp:attachment":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media?parent=8055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/categories?post=8055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/tags?post=8055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}