{"id":7997,"date":"2020-09-18T14:32:14","date_gmt":"2020-09-18T12:32:14","guid":{"rendered":"https:\/\/ditech.media\/?p=7997"},"modified":"2020-11-26T11:48:16","modified_gmt":"2020-11-26T09:48:16","slug":"how-do-you-define-the-success-of-a-brand-today","status":"publish","type":"post","link":"https:\/\/ditech.media\/experts\/personalities\/how-do-you-define-the-success-of-a-brand-today\/","title":{"rendered":"How do you Define the Success of a Brand Today?"},"content":{"rendered":"

Mr. Francis, can you tell our readers more about yourself?<\/h3>\n
\"\"
Julius Francis, Freelance Digital Marketer at Fiverr<\/figcaption><\/figure>\n

Sure, I\u2019ll give it my best shot. Like most others I\u2019m sure, I got my undergrad in marketing, but hit a few roadblocks (brick walls) trying to break into the industry. In 2018, I ended up rupturing my patellar tendon, which had me basically bed ridden for 9 months. Weirdly enough, I started posting content on Instagram throughout the process to give myself some kind of purpose and found that I really liked it. The even weirder thing is that when the pandemic hit, I got that same itch and started going even harder with the content and investment of time\/energy to learn. Since then I\u2019ve branched out to freelancing as a digital marketer using Fiverr, while also finding my more traditional role as a digital marketing<\/a> assistant with a great company.<\/p>\n

How do you define the success of a brand today?<\/h3>\n

I mean the easy answer would be \u201cby its annual revenue\u201d, which I guess wouldn\u2019t be wrong..right? I think right now, however, the less obvious answer (to me) would be the ability to connect<\/strong> with its\u00a0 audience in the most human way possible, while still providing a high level service\/product to solve their problems. Connection is everything right now.<\/p>\n

How to build a successful professional online brand?<\/h3>\n

I\u2019ll let you know when I get there haha! I will say, I think the race has to start with the point above: connection is everything. <\/strong>Any good relationship is based in honesty and effort. The times that we\u2019re living in require nothing less from brands.<\/p>\n

How would you define the role that a professional personal brand can have on a person\u2019s overall success?<\/h3>\n

To be blunt, it can change a person\u2019s life. The very trajectory that a person is following could drastically alter by working to establish their professional personal brand. I am living proof of that right now.<\/p>\n

What are the best ways to improve your search strategies and to attract high-intent customers?<\/h3>\n

Taking the time to get a better understanding of data. I\u2019m learning that becoming a data connoisseur significantly improves your chances of making the right play. Deeper than traffic. Deeper than awareness. Doing detective work to understand \u201cthe why behind the why\u201d. A slight warning, this task is no cake walk. To quote Steve Carell in Get Smart, \u201c<\/em>Bear in mind that the next 100 pages can get a little bit dry\u201d. If you know that quote, gold star! If you don\u2019t, no harm no foul. And if you haven\u2019t seen the movie, SHAME. ON. YOU.<\/p>\n

Do you think that cultural differences shape customer\u2019s behavior and preferences? How?<\/h3>\n

Absolutely. Culture is collective action. It\u2019s generational. It\u2019s learned. It creates perspective in each of us that shapes what we value when we buy, I think. This is one of the main reasons I think companies working to cultivate deeper relationships with their audience\/customers are seeing surges in activity (awareness and conversion). Failing to give these variables their just respect puts brands on a precarious road<\/a>; one that leaves them vulnerable to mass consumer distrust and pushback. Simply put, brands have to care more about the people now. Especially now. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Mr. Francis, can you tell our readers more about yourself? Sure, I\u2019ll give it my best shot. Like most others I\u2019m sure, I got my undergrad in marketing, but hit a few roadblocks (brick walls) trying to break into the industry. In 2018, I ended up rupturing my patellar tendon, which had me basically bed …<\/p>\n","protected":false},"author":2,"featured_media":8001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203,202,204],"tags":[],"_links":{"self":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/7997"}],"collection":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/comments?post=7997"}],"version-history":[{"count":1,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/7997\/revisions"}],"predecessor-version":[{"id":8272,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/7997\/revisions\/8272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media\/8001"}],"wp:attachment":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media?parent=7997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/categories?post=7997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/tags?post=7997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}