{"id":6842,"date":"2020-08-03T11:01:30","date_gmt":"2020-08-03T09:01:30","guid":{"rendered":"https:\/\/ditech.media\/?p=6842"},"modified":"2020-08-03T11:01:30","modified_gmt":"2020-08-03T09:01:30","slug":"francisco-guillen","status":"publish","type":"post","link":"https:\/\/ditech.media\/wdw\/iccfbt\/francisco-guillen\/","title":{"rendered":"Francisco Guill\u00e9n"},"content":{"rendered":"<blockquote><p><span style=\"font-weight: 400;\">CEO at BlockTac, Spain<\/span><\/p><\/blockquote>\n<p style=\"margin: 0cm; margin-bottom: .0001pt;\">Francisco Guill\u00e9n: PhD in Medicine (Univ. Navarra), Fulbright Postdoctoral Fellow at Harvard Medical School and Master in Business Administration (IESE, Spain). Over 30 years of international experience in the establishment and management of public and private universities:<\/p>\n<p style=\"margin: 0cm; margin-bottom: .0001pt;\">&#8211; VP of Corporate Development, Efhre International University<\/p>\n<p style=\"margin: 0cm; margin-bottom: .0001pt;\">&#8211; Provost, Atl\u00e1ntico Medio University<\/p>\n<p style=\"margin: 0cm; margin-bottom: .0001pt;\">&#8211; President, University College<\/p>\n<p style=\"margin: 0cm; margin-bottom: .0001pt;\">&#8211; Provost, Camilo Jos\u00e9 Cela University<\/p>\n<p style=\"margin: 0cm; margin-bottom: .0001pt;\">&#8211; VP for Research, Abat Oliba-CEU University<\/p>\n<p style=\"margin: 0cm; margin-bottom: .0001pt;\">Since April 2018, CEO of BlockTac, a company committed to the development of business applications with Blockchain technology to end counterfeiting and fraud (including medicines) and health medical records. BlockTac digital certificates and single-use digital seals enable consumers to verify the authenticity of their purchases in a simple and immediate way using the mobile phone and at no cost.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>Session: <span style=\"font-weight: 400;\">Fighting fraud in consumer products<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Single-use blockchain seals to fight fraud in consumer products<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">We present our authentication and anti-counterfeit solutions based on Blockchain. These \u201ccertificates\u201d are sold to manufacturers of Fast-Moving Consumer Goods (named \u201cDigital Seals\u201d in this case), and applied to idCards, professional and educational accreditations, medical records, luxury goods, online voting, and artworks.<\/span><\/p>\n<h4>Learning outcomes:<\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">Blockchain technology is the best solution to fight fraud in consumer products.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Each product unit can be identified and traced with a low cost, non-copyable identifier.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Consumers can immediately ensure the authenticity of products with their mobile phones.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Small companies can implement anti-fraud solutions immediately, easily, and inexpensively.<\/span><\/li>\n<\/ul>\n<blockquote><p>Additional information and International Crypto Finance &amp; Blockchain Technologies Conference programme \u2013\u00a0<a href=\"https:\/\/iccfbt.com\/schedule\/\" target=\"_blank\" rel=\"external noopener noreferrer nofollow\" data-wpel-link=\"external\">here<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>CEO at BlockTac, Spain Francisco Guill\u00e9n: PhD in Medicine (Univ. Navarra), Fulbright Postdoctoral Fellow at Harvard Medical School and Master in Business Administration (IESE, Spain). Over 30 years of international experience in the establishment and management of public and private universities: &#8211; VP of Corporate Development, Efhre International University &#8211; Provost, Atl\u00e1ntico Medio University &#8211; &hellip;<\/p>\n","protected":false},"author":2,"featured_media":6843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276,272],"tags":[],"_links":{"self":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/6842"}],"collection":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/comments?post=6842"}],"version-history":[{"count":0,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/6842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media\/6843"}],"wp:attachment":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media?parent=6842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/categories?post=6842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/tags?post=6842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}