{"id":6690,"date":"2020-07-30T08:54:03","date_gmt":"2020-07-30T06:54:03","guid":{"rendered":"https:\/\/ditech.media\/?p=6690"},"modified":"2020-07-30T12:03:45","modified_gmt":"2020-07-30T10:03:45","slug":"valentina-vellucci","status":"publish","type":"post","link":"https:\/\/ditech.media\/wdw\/vsmmic\/valentina-vellucci\/","title":{"rendered":"Valentina Vellucci"},"content":{"rendered":"

Digital Analyst at Magilla, Italy<\/span><\/p><\/blockquote>\n

I started working in the field of digital marketing in 2010: I have a solid semiotic background and have always been characterized by a methodical curiosity for technology.<\/span><\/p>\n

The passion for digital and curiosity about the impact of it on people and their habits online, led me to operate in a specialized way in the field of social media marketing for somewhat heterogeneous working realities. I worked for fashion brands, spirits, sports, automotive, food and information business.<\/span><\/p>\n

Since 2012 I have been sharing my working know-how on the most important Italian and European stages. I represented Italy in the 2014\/2015 European project against hate speech.<\/span><\/p>\n

My focus strategy are<\/span><\/p>\n

– creative content<\/span><\/p>\n

– performance marketing<\/span><\/p>\n

Session: Content Marketing & Social Commerce<\/p>\n

What does social commerce mean?<\/p><\/blockquote>\n

We dispel the commonplace about social commerce and see how to build a real digital marketing strategy, in which social media can be useful to make target users choose our product.<\/span><\/p>\n

We will see together how to use the creative hub and dynamic content to create an effective social commerce strategy.<\/span><\/p>\n

Learning outcomes:<\/h4>\n