{"id":5933,"date":"2020-07-16T12:35:07","date_gmt":"2020-07-16T10:35:07","guid":{"rendered":"https:\/\/ditech.media\/?p=5933"},"modified":"2020-07-16T12:35:07","modified_gmt":"2020-07-16T10:35:07","slug":"fernando-vasconcelos","status":"publish","type":"post","link":"https:\/\/ditech.media\/wdw\/vsmmic\/fernando-vasconcelos\/","title":{"rendered":"Fernando Vasconcelos"},"content":{"rendered":"<blockquote><p>Marketing Director at Mind, Portugal<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">More than 30 years of experience in marketing direction both in digital and non-digital fields. Extensive teaching experience lecturing subjects like e-business and digital marketing strategies. Entrepreneur and experienced start-up specialist.<\/span><\/p>\n<blockquote><p>Session: The marketing mix &#8211; pros and cons<\/p>\n<p><span style=\"font-weight: 400;\">Is the marketing mix still a useful concept?<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">In this session we will analyse all the variables of the marketing mix in the light of the digital world. We will address changes and the necessary adjustments in constructing a meaningful and actionable marketing plan.<\/span><\/p>\n<h3><strong>Learning outcomes:<\/strong><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">In this session participants will understand the new meaning of the digital marketing mix<\/span><\/li>\n<li><span style=\"font-weight: 400;\">In this sessions participants will know how to start to framework a complete marketing plan<\/span><\/li>\n<\/ul>\n<p>Additional information and Video &amp; Social Media Marketing International Conferences programme \u2013\u00a0<a href=\"https:\/\/vsmmic.com\/schedule\/\" target=\"_blank\" rel=\"nofollow external noopener noreferrer\" data-wpel-link=\"external\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Director at Mind, Portugal More than 30 years of experience in marketing direction both in digital and non-digital fields. Extensive teaching experience lecturing subjects like e-business and digital marketing strategies. Entrepreneur and experienced start-up specialist. Session: The marketing mix &#8211; pros and cons Is the marketing mix still a useful concept? In this session &hellip;<\/p>\n","protected":false},"author":2,"featured_media":6153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[285,272],"tags":[],"_links":{"self":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/5933"}],"collection":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/comments?post=5933"}],"version-history":[{"count":0,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/5933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media\/6153"}],"wp:attachment":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media?parent=5933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/categories?post=5933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/tags?post=5933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}