{"id":5279,"date":"2020-06-25T12:48:49","date_gmt":"2020-06-25T10:48:49","guid":{"rendered":"https:\/\/ditech.media\/?p=5279"},"modified":"2020-07-01T09:14:25","modified_gmt":"2020-07-01T07:14:25","slug":"digital-transformation-in-retail-best-trends-and-practices-of-2020-part-1","status":"publish","type":"post","link":"https:\/\/ditech.media\/news\/digital-transformation-in-retail-best-trends-and-practices-of-2020-part-1\/","title":{"rendered":"Digital Transformation in Retail: Best Trends and Practices of 2020 Part 1"},"content":{"rendered":"

Whether we wanted it or not, in 2020 digital transformation happened on its own. Its development in many ways was spurred by stress-inducing quarantine and self-isolation, stressing market players all over the world. Retailers made alterations by digitalizing their brick-and-mortar businesses, seeing as it may as well be a matter of their survival.<\/span><\/p>\n

Alexander Yakovlev, Head of Retail Practices at <\/span>AIC<\/span><\/i>, digital consulting company, talks about retail trends seen in the first half of 2020 and forecasts of their future development.<\/span><\/p>\n

Big Challenge for Analysts<\/span><\/h1>\n

Analysts will face a complicated objective to resolve problems and make recommendations expeditiously and basing on sparse data. Instead of working towards long-term aims businesses will focus on fast projects with clear impact. Hereafter, when people are ready to invest in long-term ideas, this experience will serve to implement solutions quicker and \u2014 most importantly \u2014 promptly test them out.<\/span><\/p>\n

Simply put, it encourages small business to become a part of common marketplace and gain fast profit instead of investing in the future by carefully building their own e-commerce.<\/span><\/p>\n

In turn, marketplaces will collect even more data about users from their new partnerships. <\/span>Personal<\/b> data (full name, mail, phone number, address), <\/span>behavioral<\/b> data (favourite products, frequently visited pages, preferences in communication \u2013 via website, apps, chat, e-mail, etc.), <\/span>transaction<\/b> data (payment methods for various products), <\/span>particulars<\/b> (whether there are children, pets, hobbies) \u2013 all this will allow to personalise communication with consumers as well as increase target promos quality.<\/span><\/p>\n

Delivering Everything in Every Way Possible<\/span><\/h1>\n

The number one trend of 2020 is, naturally, the delivery methods and techniques.<\/span><\/p>\n

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When in 2016 we were developing an online food delivery service with <\/span>Azbuka Vkusa<\/span><\/i> grocery store chain we thought: <\/span>How cool it would be, to have a system where customer can just pick up their order that\u2019s been dropped some fifteen minutes before they come home at their apartment block vending machine or with a concierge!<\/span><\/i> And now, after four years, <\/span>Vkusvill<\/span><\/i> food retailer announces and begins <\/span>to implement<\/span><\/a> their idea to put vending machines in condos.<\/span><\/p>\n

BTW, while I was writing this article, <\/span>Azbuka Vkusa<\/span><\/i> did manage to place their first vending machine in an apartment house \ud83d\ude42<\/span><\/p>\n

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In 2020 the term \u201ccontactless delivery\u201d became utilitarian. No additional complicated technologies needed \u2013 there are no specific door locks for the courier access or designated boxes with combination locks. Now courier just has to move several steps away from the door for the contactless delivery to take place.<\/span><\/p>\n

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More Than Just Logistics<\/span><\/h1>\n

Retailers gained major logistics experience during the quarantine period and will proceed to improve and optimise every stage of fulfillment \u2013 set of operations accompanying customer\u2019s order from the moment of its order till delivery. Business will save on logistics through affiliate programs while users receive a favourable form of service.<\/span><\/p>\n

For instance, taxi services successfully fit into retail logistics and managed to gain access to a huge and well-established channel.<\/span><\/p>\n

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After quarantine logistics will make a significant breakthrough thanks to this experience. Being forced into a 100% on-line reality every single retailer \u2013 both domestic and western \u2013 faced the fact that previously established forms of logistics can not possibly handle the tremendous demand, and to get their delivery users have to hunt down empty time-slots with the same zeal as one chances the lottery for a Green Card.<\/span><\/p>\n

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For example, the largest online food retailer in Britain that couldn\u2019t manage the massive orders influx made a decision to focus on their loyal customers and blocked the website access for unregistered users.<\/span><\/p>\n

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To my mind a response from IT companies to this problem is due, since they are usually the first to react to any infrastructural shifts.<\/span><\/p>\n

That being so, <\/span>Sberbank<\/span><\/i> is developing its platform <\/span>Sberlogistics<\/span><\/i><\/a> …<\/span><\/p>\n

Continue Reading… Part 2<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Whether we wanted it or not, in 2020 digital transformation happened on its own. Its development in many ways was spurred by stress-inducing quarantine and self-isolation, stressing market players all over the world. Retailers made alterations by digitalizing their brick-and-mortar businesses, seeing as it may as well be a matter of their survival. Alexander Yakovlev, …<\/p>\n","protected":false},"author":7069,"featured_media":5280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,194],"tags":[],"_links":{"self":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/5279"}],"collection":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/users\/7069"}],"replies":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/comments?post=5279"}],"version-history":[{"count":0,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/5279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media\/5280"}],"wp:attachment":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media?parent=5279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/categories?post=5279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/tags?post=5279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}