By now, just about everyone has used or is familiar with face filters. When Instagram first launched this popular feature in 2018, there was a limited set for users like you and me to choose from. Before the end of 2019 however, things changed completely. Introducing, Spark AR Studio: Facebook\u2019s augmented reality suite of products. From creating to testing and publishing, Spark AR has something for creators every step of the way. Let\u2019s take a closer look.<\/p>\n
First, AR stands for augmented reality. Augmented reality has become a fairly common technology with the rise of \u201cselfies\u201d. The added visual effects within a selfie keeps them interesting, makes them funny, and provides the user with a valid excuse to share it with his or her friends. So, Spark AR Studio is Facebooks software that allows people to develop their own visual effects in the form of a filter that their followers can use. Within Spark AR Studio, there are even tutorials, guides, and templates that creators can access for free. In fact, everything is free.<\/p>\n
One of the first brands to take advantage of this technology via Instagram was Kylie Jenner. With her filter, users were able to virtually try on her lipstick. For a cosmetic brand, the value of allowing users to virtually try on their product is impossible to ignore. But what if you are not a cosmetic brand? Worry not, the possibilities are only just beginning. Any company can create a promotional filter complete with a logo and all. These promotional filters can be fun, and they can be themed to suit your brand, event, or the seasons.<\/p>\n
When publishing an effect, you will be asked if it is a promotional effect. This determines where your effect will appear. For promotional effects, users can access a brand\u2019s custom filter by simply following the brand\u2019s page. This makes it a tool to grow the account, connect with the followers, and promote brand awareness.<\/p>\n","protected":false},"excerpt":{"rendered":"
By now, just about everyone has used or is familiar with face filters. When Instagram first launched this popular feature in 2018, there was a limited set for users like you and me to choose from. Before the end of 2019 however, things changed completely. Introducing, Spark AR Studio: Facebook\u2019s augmented reality suite of products. …<\/p>\n","protected":false},"author":2388,"featured_media":4429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[],"_links":{"self":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/4428"}],"collection":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/users\/2388"}],"replies":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/comments?post=4428"}],"version-history":[{"count":0,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/4428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media\/4429"}],"wp:attachment":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media?parent=4428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/categories?post=4428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/tags?post=4428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}