{"id":4276,"date":"2020-05-13T13:02:24","date_gmt":"2020-05-13T11:02:24","guid":{"rendered":"https:\/\/ditech.media\/?p=4276"},"modified":"2020-05-29T12:06:18","modified_gmt":"2020-05-29T10:06:18","slug":"lead-generation-and-performance-marketing-for-small-and-medium-business","status":"publish","type":"post","link":"https:\/\/ditech.media\/news\/digital-marketing\/lead-generation-and-performance-marketing-for-small-and-medium-business\/","title":{"rendered":"Lead Generation and Performance Marketing for small and medium business"},"content":{"rendered":"<p style=\"text-align: justify;\">The<strong> Lead Generation<\/strong> is a marketing strategy that attract prospect and convert new customers in a business.<\/p>\n<p style=\"text-align: justify;\">During the time, the Lead Generation strategies for small and medium business have been optimyzing, this thanks for a new digital tool and the social media platforms.<\/p>\n<p style=\"text-align: justify;\">Infact, I select <strong>4 lead generation<\/strong> strategies very important for small and medium business in this 2020.<\/p>\n<p style=\"text-align: justify;\">The most important goal for small and medium business is attract new customer with low budget, and the channel must be selected for have results soon.<\/p>\n<p style=\"text-align: justify;\">In my opinion, before implement new strategy, follow these steps:<\/p>\n<ul>\n<li>study and analyze the niche<\/li>\n<li>define the marketing goal<\/li>\n<li>know well the products and services<\/li>\n<li>define the marketing budget<\/li>\n<li>define the digital channel to promote brand and the product<\/li>\n<\/ul>\n<p>These steps take action and have good results for brand.<\/p>\n<h3>4 Lead Generation Strategies.<\/h3>\n<p>The 4 lead generation strategies for small and medium business are:<\/p>\n<ol>\n<li style=\"text-align: justify;\"><strong>Social Media e Google Advertising campaigns:<\/strong> are advertising campaign in the platform as Facebook, Google, Youtube, Twitter, to attract new clients and e-mail contacts;<\/li>\n<li style=\"text-align: justify;\"><strong>Landing Page:<\/strong> is a page on the web site or destination page to sell a product or services and attract new clients;<\/li>\n<li style=\"text-align: justify;\"><strong>Marketing Automation:<\/strong> is a automation process to send message with social media and apps, as whatsapp and Messenger, to convert potential customers, and do customer relationship management;<\/li>\n<li style=\"text-align: justify;\"><strong>Messenger and Whatsapp advertising campaign and Contact Generation with Facebook Ads:<\/strong> this advertising campaign are most important in Facebook Platform to attract new customers and new e-mail contact.<\/li>\n<\/ol>\n<p>Now, I explain each one strategy.<\/p>\n<h3 style=\"text-align: justify;\">1.Social Media and Google Advertising Campaign.<\/h3>\n<p style=\"text-align: justify;\"><strong>Social Media Advertising in Facebook, Instagram, Linkedin, Twitter, Youtube, is the most important social advertising platform for small and medium business<\/strong>. Only with a low budget investment, you have results and reach a big audience than traditional channels.<\/p>\n<p style=\"text-align: justify;\">The advantage of Google ads is you can reach a potential client with announcement in the Google results page.<\/p>\n<h3 style=\"text-align: justify;\">2. Landing Page<\/h3>\n<p style=\"text-align: justify;\"><strong>Landing page is a good lead generation strategy.<\/strong> The landing is a web site page for promote and sell a product or services, to attract a potential and convert new customers.<\/p>\n<p style=\"text-align: justify;\">An example of Landing Page is a free webinar registration page to collect new e-mail contact, and convert potential customer.<\/p>\n<h3 style=\"text-align: justify;\">3. Marketing Automation<\/h3>\n<p style=\"text-align: justify;\"><strong>Marketing Automation is a marketing strategy to automate and send message by app message, e-mail, sms marketing.<\/strong><\/p>\n<p style=\"text-align: justify;\">With Marketing Automation you can create an automation process and personalize message for a public segment.<\/p>\n<p style=\"text-align: justify;\"><strong>A good example of Marketing Automation tool is<\/strong> <a href=\"http:\/\/Manychat\" target=\"_blank\">Manychat<\/a>. Manychat is an example tool to send automate message in Messenger Platform.<\/p>\n<h3 style=\"text-align: justify;\">4.Messenger and Whatsapp Ads and Lead Generation of Facebook Ads.<\/h3>\n<p style=\"text-align: justify;\"><strong> Messenger Ads and Lead Generation of Facebook ads is the most important marketing campaign of Facebook Ads platform.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Messenger and Whatsapp ads<\/strong> are a kind of social ads campaign to attract new customer with Messenger and Whatsapp. These campaigns are good to implement customer relationship management and sell product with message in facebook platform.<\/p>\n<p style=\"text-align: justify;\"><strong>Lead Generation ad<\/strong> is very lead generation campaign to attract new e-mail contact with a form, where the people leave their personal contact as e-mail and phone number, for have brand information and product promotion.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4278\" src=\"https:\/\/ditech.media\/wp-content\/uploads\/2020\/05\/phone2.png\" alt=\"\" width=\"219\" height=\"238\" srcset=\"https:\/\/ditech.media\/wp-content\/uploads\/2020\/05\/phone2.png 480w, https:\/\/ditech.media\/wp-content\/uploads\/2020\/05\/phone2-277x300.png 277w\" sizes=\"(max-width: 219px) 100vw, 219px\" \/><\/p>\n<h3 style=\"text-align: justify;\">Performance Marketing and Digital marketing tool<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In a marketing strategy have a a good perfomance in advertising is very important to reach and set a marketing goals and have a results.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>In performance marketing sector, many business owner ask these questions:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>How much lead cost?<\/li>\n<li>How many lead should we attract?<\/li>\n<li>How can analyze the KPI and metrics?<\/li>\n<li>Which value the lead have?<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>You have many analytics tool for analyze the performance and data metrics, as:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Google Analytics<\/li>\n<li>Google Tag Manager<\/li>\n<li>Facebook Business Manager<\/li>\n<li>Marketing automation tool<\/li>\n<li>Data Studio di Google<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">The performance changes instead a marketing goals and the actions that implement in a strategy.<\/p>\n<p style=\"text-align: justify;\">Now, there will be two example of lead generation campaign and their performance. How can we analyze this performance?<\/p>\n<p style=\"text-align: justify;\"><strong>Example 1.<\/strong> The performance in Facebook Messenger ads are:<\/p>\n<ul style=\"text-align: justify;\">\n<li>how many message receive in a day<\/li>\n<li>cost per lead<\/li>\n<li>payment reach<\/li>\n<li>impressions<\/li>\n<li>new contacts<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">In a Google Ads campaign with traffic goal, you can analyze these performance metrics:<\/p>\n<ul style=\"text-align: justify;\">\n<li>traffic volume<\/li>\n<li>number of lead with contact form<\/li>\n<li>click<\/li>\n<li>calls<\/li>\n<li>conversions<\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\">Conclusion.<\/h3>\n<p style=\"text-align: justify;\">In my opinion, these strategies are the most effects for a small and medium business, because we can acquire new customers with low budget.<\/p>\n<p style=\"text-align: justify;\"><strong>My suggest is define the marketing goals and study which lead generation strategy is good for the business, then should create a report every week and analyze the performance in every channel.<\/strong><\/p>\n<p style=\"text-align: justify;\">You can use Data Google Studio, a free Google\u2019s tool where you can aggragate channel data and analyze the metrics.<\/p>\n<p style=\"text-align: justify;\">Which strategies do you use to reach marketing goals in your business? Leave a comment below and give me your feedback.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Lead Generation is a marketing strategy that attract prospect and convert new customers in a business. During the time, the Lead Generation strategies for small and medium business have been optimyzing, this thanks for a new digital tool and the social media platforms. Infact, I select 4 lead generation strategies very important for small &hellip;<\/p>\n","protected":false},"author":2381,"featured_media":4298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194,174],"tags":[],"_links":{"self":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/4276"}],"collection":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/users\/2381"}],"replies":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/comments?post=4276"}],"version-history":[{"count":0,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/4276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media\/4298"}],"wp:attachment":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media?parent=4276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/categories?post=4276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/tags?post=4276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}