{"id":3819,"date":"2020-05-04T12:14:41","date_gmt":"2020-05-04T10:14:41","guid":{"rendered":"https:\/\/ditech.media\/?p=3819"},"modified":"2020-05-07T15:37:09","modified_gmt":"2020-05-07T13:37:09","slug":"automotive-of-tomorrow","status":"publish","type":"post","link":"https:\/\/ditech.media\/manager\/useful\/automotive-of-tomorrow\/","title":{"rendered":"Automotive of tomorrow"},"content":{"rendered":"

Today we speak with Antonio Ferreira about the innovations in Automotive industry. We talked about the trends, challenges, the future of the industry and alternative solutions.\u00a0<\/span><\/p>\n

1. Please can you give us a little background about yourself and your current role?<\/h3>\n

Hey there! I’m Antonio Ferreira. Automotive & Mobility Visionary. Technology & Supply Chain Expert. Future Trends & Innovations Disruptor. Independent Advisor & International Speaker.<\/p>\n

Globally recognised technology and supply chain expert, futurist, entrepreneur and startup enthusiast. I am regularly sought out for my fresh perspective and brutally-honest style of accurate forecasting. Evangelising innovation with 20 years advisory experience in technology consulting, disruptive supply chains, and new business models. Continuously influencing future trends, working together with most Fortune 500 global companies, while investing and mentoring hundreds of startups worldwide that are leading that charge.<\/p>\n

But here\u2019s the deal, I\u2019m just a normal down to earth guy. I really am. Yes, I work hard and I hustle to make my dreams a reality. But I definitely don\u2019t live a normal, boring, mundane existence. I live a fulfilling and rewarding life. Today, I continue to provide advice and speak at workshops, conferences, and other events. I am addicted to startups. Plus, I am dedicated to disruptive innovation solutions and dragging complacent corporations into the future by helping other misfits build and grow their own dreams.<\/p>\n

2.What automotive trends, in your opinion, are shaping the industry right now?<\/h3>\n

Automotive is in upheaval. Markets are shifting from product branding to service loyalty. Oil is a dead commodity. Customers want experiences, not car ownership. Automotive is missing the all important link that connects products to services. Autonomous driving will slash the cost of mobility, making this paradigm unstoppable. The future will be very different and most companies won\u2019t survive with existing business models.<\/p>\n

But I am not just watching from the stand. I am constantly involved in improving how the automotive world moves and gives credit where credit is due. Accelerating the mobility transition, upgrading to smart cities and distributing value fairly across all supply chains. A sustainable future cannot be built on just ownership models and I am empowering the visionaries to act.<\/p>\n

Here\u2019s a non-extensive list of trends I am personally tracking right now with clients (in no particular order):<\/p>\n

AI Boom:<\/strong> Artificial Intelligence
\nV2X:<\/strong> Vehicle-to-X Communications
\nMachine Learning:<\/strong> Real-Time Machine Learning
\nSense & Avoid:<\/strong> Sense & Avoid Technology
\nPredictive Vision:<\/strong> Predictive Machine Vision
\nAI Hacking:<\/strong> AI-Powered Automated Hacking
\nCars as Interfaces:<\/strong> Human-Machine Interfaces
\nBetter Batteries:<\/strong> Better EV\/AV Batteries
\nDrone Delivery:<\/strong> Drone Delivery & Swarms
\nShare Economy:<\/strong> Sharing Economy & Lendership
\nZero-Knowledge:<\/strong> Zero-Knowledge Proofs Go Commercial
\n5G:<\/strong> Faster Connectivity with 5G
\nHidden Bias:<\/strong> Hidden Bias Leads To Big Problems
\nAI Marketplaces:<\/strong> Marketplaces for AI Algorithms and Tools
\nBots:<\/strong> Productivity & Collaborative Bots
\n3D Printing:<\/strong> 3D Printing & Manufacturing
\nTrustless:<\/strong> Accountability & Trust By-Design
\nAVs:<\/strong> Autonomous Vehicles
\nBounties:<\/strong> Bounty Programs
\nCharging Stations:<\/strong> Smart Charging Stations
\nAI Apps:<\/strong> Consumer-Grade AI Applications
\nSelf-Incrimination:<\/strong> Digital Self-Incrimination
\nEthical Manufacturing:<\/strong> Ethical Manufacturing Lifecycles
\nHacktivism:<\/strong> Hacktivism on The Rise
\nMicrodrones:<\/strong> Microdrone Services
\nMolecular Robotics:<\/strong> Molecular Robotics
\nNatural Language:<\/strong> Natural Language Generation & Understanding
\nInfrastructure:<\/strong> New Infrastructure Targets
\nRecognition:<\/strong> Personality & Character Recognition
\nSmart City:<\/strong> Smart City Initiatives<\/p>\n

3. What is the future of automotive industry? How it will develop in the next years?
\nWhat innovative solutions do you use or plan to introduce in the following years?<\/h3>\n

Forecasting the automotive future is an art and science of disruptive game-changing.<\/p>\n

Like Stephen Hawking put it \u201cThe past, like the future, is indefinite and exists only as a spectrum of possibilities.\u201d.<\/p>\n

One of my many 2020 resolutions was to spend a lot of my time dreaming big. Therefore, along the way, I planned on sharing everything I know about automotive technology forecasting and disrupting the future of smart cities, to help willing followers take a step closer to their own promised mobility land. Then COVID19 hit us like a bomb! And now oil is technically a worthless commodity. Still, we continue!<\/p>\n

Over the last 20 years, I have disrupted the present by predicting the automotive future with eerie accuracy, with my resolution of \u2018dream big or go home\u2019 I have decided to also create a brighter mobility future. While some people are better at predictions than others, no one could have predicted this crisis.<\/p>\n

Still, to be part of the disruptive game-changing elite that accurately predicts the automotive future, even post-COVID19, you need to be:
\nCautious<\/strong> \u2013 nothing is certain in the automotive world
\nHumble<\/strong> \u2013 the reality of mobility is infinitely complex
\nNondeterministic<\/strong> \u2013 what happens is not meant to be and does not have to happen for smart cities
\nActively open-minded<\/strong> \u2013 past automotive beliefs are a hypothesis to be tested, not mobility future treasures to be protected
\nIntelligent<\/strong> \u2013 automotive knowledgeable with a need for cognition and intellectually curious for mobility
\nReflective<\/strong> \u2013 automotive introspective and mobility self-critical
\nNumerate<\/strong> \u2013 comfortable with negative forecast numbers
\nPragmatic<\/strong> \u2013 not wedded to any automotive idea or agenda
\nAnalytical<\/strong> \u2013 capable of stepping back from the tip of your nose perspective and considering other automotive views
\nInsightful<\/strong> \u2013 value diverse automotive views and synthesize them into your own
\nProbabilistic<\/strong> \u2013 judge using many grades of automotive maybe
\nThoughtful updater<\/strong> \u2013 when automotive facts change, change your mobility mind
\nGood intuitive psychologist<\/strong> \u2013 aware of the value of checking your thinking for automotive biases
\nA growth mindset<\/strong> \u2013 Believe it is possible to get better smart cities
\nGrit<\/strong> \u2013 Determined to keep at it however long it takes to improve the automotive industry<\/p>\n

Personally I have the opinion that the automotive industry will slowly evolve into a subcategory of smart cities.<\/p>\n

If today\u2019s automotive industry want to thrive \u2013 both today and in the future \u2013 then it needs to solve challenges that affect the well-being of its citizens, which include, but are not limited to: resource wastage, cyber and street crime, preventive healthcare, and increasing sustainability. Only by doing so will they attract top-quality talent, and as a result, the attention of new businesses and investors alike. The good news is that today\u2019s disruptive automotive innovations and technologies are more than ready to help cities become \u2018smarter\u2019 so they can tackle these big challenges \u2013 and increase the well-being of its citizens.<\/p>\n

The automotive industry of today can be the foundation, upon which smart cities of tomorrow will be built.<\/p>\n

As the cliche goes: every cloud has a silver lining. And for cities, that silver lining can be the disruptive cutting-edge innovations and technologies being developed by the automotive industry today, particularly IoT, machine learning and blockchain to name a few (which are already being used in the automotive world to make everything from supply chains to mobility, and even customer service more effective).<\/p>\n

And just like automotive businesses which have (and still are) using these technologies to thrive, so can cities \u2013 to become better, safer, smarter and as a result, more well-equipped to support growing populations.<\/p>\n

These are many automotive use-cases which show how today\u2019s disruptive technologies \u2013 IOT, AI, etc. – can make cities smarter. In this equation, Blockchain can be the \u2018innovation Big Data glue\u2019 that binds all these technologies together.<\/p>\n

These innovations, in essence, help by collecting valuable data which they make sense of themselves, and use the information within it to take immediate action which saves resources, predicts harmful incidents and overall helps the city management do their job with ease, which is to uplift its citizens by providing them their basic rights.<\/p>\n

And as a result, everyone wins.<\/p>\n

The politicians, for making the cities they were entrusted with safer and smarter. The companies and businesses, as the cities in which they operate become less risky. And most importantly, the citizens, whose daily lives become easier, and them, safer.<\/p>\n

<\/p>\n

4. Are electric cars and alternative fuels our future? How we can benefit from that?<\/h3>\n

Whoever in the automotive industry is still questioning the future of alternative fuels is already 10-years behind the trends and pioneers. Think part of the bigger puzzle. For example EVs and AVs are only tiny puzzle pieces of the automotive enigma. Think bigger for better results i.e. Smart Mobility.<\/p>\n

As a trend, smart mobility is only going in two directions \u2013 upwards and onwards. We really are just scratching the surface. If collectively, all the on-demand mobility services we see today make up Mobility 1.0, then Mobility 2.0 is already upon us. This next step will be characterised by increasing uptake of automotive specialisation, niche offerings and a focus on the customer experience. Beyond this, Mobility 3.0 will be enabled by disruptive technologies, where we will see the wide adoption of fully autonomous vehicles and blockchain-enabled fractional ownership models.<\/p>\n

As smart mobility solutions continue to take hold, governments and established players will face a dual challenge of needing to upgrade or invest in new infrastructures, and at the same time seeing the profit-margins decline. Business models for Automotive 4.0 and Mobility 3.0 services will look very different from today. For innovators in the automotive space, perhaps now is the time to partner with infrastructure planners and help define services customers really want, and need. Now is the time to reserve your seat at the table!<\/p>\n

5. What are the security issues when it comes to latest technology?<\/h3>\n

There have been major security issues for over 20 years! And it\u2019s only going to get worst – UNFORTUNATELY.<\/p>\n

But my general opinion towards the majority of problems you always have to simplify and go back to the root. With this though in mind Blockchain and other technologies can be major security advantages in dealing with trust and transparency issues.<\/p>\n

Like every new disruptive technology, there will be ups and downs before Blockchain 2.0 is fully integrated into Automotive 4.0. But, nonetheless, Blockchain 2.0 seems to have a vital role in the future of Mobility 3.0. The industry hopes that blockchain can transform \u2013 decentralized ownership, supply chain transparency, consortium trust by-design, increased safety, communication security \u2013 into reality soon. Blockchain 2.0 offers Automotive 4.0 and Mobility 3.0 the opportunity to simplify. Therefore, bring simplicity and speed to complex and slow automotive systems, while massively reducing the costs to run infrastructures.<\/p>\n

6. What are right now quality components and products for Automotive Industry?<\/h3>\n

Again stop thinking about components and products on their own. Think BIGGER PICTURE! I always pushed for a \u2018Revolution, Not Evolution\u2019 strategy in automotive.<\/p>\n

Beyond business and economics, disruptive automotive innovations should also be considered to disrupt complex systems and supply chains, including economic and business-related aspects. This is the secret recipe to legacy industries. Revolution, not evolution! And for that to happen, so many times, I had to personally move outside the box, join the dark side of technology \u2013 also known as development \u2013 and rise from the ashes of innovation. I forced myself to think less like a strategic corporate CEO and embraced more the art of the agile startup CTO. More software, less hardware mastermind.<\/p>\n

Cars, being a form of social relationship, always evolved. No car technology remained fixed. Automotive technologies started, developed, persisted, mutated, stagnated, and declined. Just like living organisms. It was a vicious cycle. The automotive evolutionary life cycle occurs in the use and development of any new technology. The problem the automotive industry is facing is not technology evolution. The problem is society and generation revolution. New versions of the mobility core are designed and fitted into an increasingly appropriate urban ecosystem, with smaller and smaller automotive high-technology effects and lifecycles. Automotive high technology always became automotive regular technology, with more efficient versions fitting the same components and systems. Old habits die hard! But millennials are ruthless creatures.<\/p>\n

Eventually, efficiency gains diminish, emphasis shifts to commodity product attributes, and technology evolution is no longer sufficient to feed a new generation of millennial consumers that despise the premise of car ownership. This new automotive equilibrium state is becoming established and fixated as a mobility revolution, the market is resisting being interrupted by yet another new technological mutation; only accepting a new mobility order. New disruptive automotive innovation, when accomplished successfully at a technology and business level, will even impact successful, well-managed players that are responsible for their customers and have excellent research and development departments.<\/p>\n

7. How you\/your company are contributing to the industry?<\/h3>\n

The automotive world of the future will be an even more demanding struggle against the global limitations of mobility, not a comfortable hammock in which we can lie down hoping for miracles from our existing infrastructures.
\nI seriously came to the notice of wary automotive players in January 2000 \u2013 YES, 20 YEARS AGO – in the wake a panic of the Y2K virus \u2013 and set the cause of decent behaviour in the automotive industry forward twenty years.
\nAs a professional responsible for strategies related to automotive supply chains and technologies worldwide I always gave a sublimely unbiased account of my exploits as an industry visionary with the introduction of new business models. My last 100% legacy-dedicated effort to change the automotive industry was in 2017, and that\u2019s when I realised that the automotive industry needed a lot more than just advice.
\nIt needed an urgent bypass if it was ever going to survive the transaction of car ownership to a mobility alignment. The sky was falling on deaf ears around the automotive industry. For all automotive professionals reading this, I will repeat, in case you haven\u2019t noticed, the sky is falling. Not to dislike, not to oppose; I was fed up, fed up of repeating myself, and fed up with the idleness and apathy of many automotive leaders.
\nThe automotive elite needs to feasibly and timely transform fresh automotive business ideas into reality. The road to hell is paved with good intentions and the current state of the automotive industry requires major players to make tough decisions; quickly and efficiently. Therefore, elite decision makers have to look beyond just methodologies of theory and focus on what really counts \u2013 progressive action. Agile innovation and development of disruptive technologies is needed.
\nSo, last year, I was part of a team at TechHQ that developed a proof-of-concept project code-named \u2018insi\u0121\u2019 based on Blockchain technology, that will one day revolutionize the automotive industry, by connecting automotive verticals to distribute value far beyond vehicle physical attributes and lifecycle.
\n\u2018insi\u0121\u2019 is a supply chain tracking and payments distribution platform, which allows suppliers to participate in the revenue streams originating from their products as a service. In an automotive market being disrupted by electrification, mobility services and autonomous driving \u2018insi\u0121\u2019 will marks the difference between dominance and obsolescence.
\nWe wanted to change how the world moves and give credit where credit is due. With \u2018insi\u0121\u2019 we will accelerate the mobility transition, upgrade the global vehicle fleet and distribute value fairly across supply chains. A sustainable future cannot be built on ownership models and with \u2018insi\u0121\u2019 we are empowering the visionaries to act.
\n\u2018insi\u0121\u2019 allows the creation of new business models that directly connect manufacturers with consumers in deep networks of value creation and revenue distribution. It records the manufacturing of assets and value creation through multiple industrial and knowledge suppliers, tracking both the asset itself and the value it represents.
\nWhile physical assets change hands, the ownership of the value flows can be retained by the manufacturer and used in complex business models. \u2018insi\u0121\u2019distributes the revenue from consumer services to the suppliers according to the value provided by each one of them.<\/p>\n

Bonus question: What kind of automobile do you drive and how did you choose it?<\/h3>\n

I am a classic car-guy \u2013 anything nostalgic from the last century. More mechanicals, less electronics.
\nPlus, for the last two decades I\u2019ve been a huge advocate for sustainability and 360\u00ba cradle-to-cradle product lifecycles.
\nMaking a new car creates as much carbon pollution as driving it, so it’s often better to keep your old car on the road than to upgrade to a greener model. This coming from an automotive industry car-guy sounds crazy, but I am not hypocrite. I have to do what I preach and believe in. With humanity threatening to harm our planet to the point of no return, it’s important that we each do our bit to help the environment in whatever way we can. Plus, mobility is a positive step in the right direction.
\nBut, I LOVE DRIVING. So at the moment I have quite a collection of cars from the 60s right through the 90s. Just for the fun of it. Right now I get most of my kicks from a tiny little feisty beast of a Ford Puma from 1997. Call me crazy, but it makes sense in my head!<\/p>\n

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