When it comes to cars in the next decade or two, the brand is dead\u2014long-live the brand.<\/p>\n
Just ask the nearly 12,000 consumers surveyed around the world by IBM\u2019s Institute for Business Value. When quizzed about their vehicle preferences when using e-hailing, ride-sharing or, someday, autonomous vehicle services, almost one-in-two respondents (48 percent) said brand wasn\u2019t a deciding factor.<\/p>\n
More consumers, when queried for the institute\u2019s Automotive 2030 report, said they\u2019d prioritize price, convenience and data security over the typical considerations of high-performance features or premium detailing. And these shifting priorities were consistently evident whether consumers were considering how they\u2019re utilizing e-hailing apps or which smart vehicles to purchase someday.<\/p>\n
\u201cHow are car companies going to keep loyalty to their brands when the traditional things that drivers have looked for\u2014how a car looks, how it handles, the horsepower\u2014are no longer of interest if you\u2019re not driving?\u201d said Benjamin T. Stanley, an author of the 2030 study, Racing Toward a Digital Future<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" When it comes to cars in the next decade or two, the brand is dead\u2014long-live the brand. Just ask the nearly 12,000 consumers surveyed around the world by IBM\u2019s Institute for Business Value. When quizzed about their vehicle preferences when using e-hailing, ride-sharing or, someday, autonomous vehicle services, almost one-in-two respondents (48 percent) said brand …<\/p>\n","protected":false},"author":2,"featured_media":3050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,158,172,166,196,167,197,164,199],"tags":[],"_links":{"self":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/3049"}],"collection":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/comments?post=3049"}],"version-history":[{"count":0,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/posts\/3049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media\/3050"}],"wp:attachment":[{"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/media?parent=3049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/categories?post=3049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ditech.media\/wp-json\/wp\/v2\/tags?post=3049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}