Co-Founder of Full Funnel Studios , South Africa

From the time I could hold a pencil, I was in love with art. It later evolved to a love of what I found out to be Graphic Designing, while I was in early high school. I was then introduced to animation, 3D animation and video during the middle of high school. Before graduating high school with a distinction, I was blessed with a bursary to go study at Greenside Design Centre, in Johannesburg, South Africa. After 3 years I graduated with a Bachelor of Arts Degree in Multimedia design from Greenside Design Centre.

My career has been very experimental after that. I always designed but I also worked as a music manager and wrote for 4 different magazines at some stage, one of which, I designed from cover to cover. I ran an online radio station for several years while being a senior designer for an agency.

I freelanced for several animation studios, and finally got introduced to social media marketing. This lead to me infusing all my talents to experiment in growing my skills of online marketing. My design, video and animation skills continued to open several opportunities.

I’ve also faced retrenchment and even a company liquidation. But my faith and resilience brought me to a place where I could start my own digital marketing agency, which now focuses on online video marketing. Having web development and graphic design skills also helps us take our client’s marketing to new levels.

I believe that video marketing is the future and the more people we can help improve this skill, the more companies can grow and the more the economy can be impacted in a positive light. It’s also one of the main reasons we started a YouTube channel to contribute to this mindset.

Session: Stand Out and Break Out

How do you stand out in the noisy world of social media? With so many people having access to being able to film videos and upload them on social media, the world of video has become even more saturated. So how does one Stand Out and Break Out?

This talk is not just for those that have video skills but for the beginners, who are trying to learn new ideas of how to improve their videos online. We’ll first start with the basics of what makes a good quality video:
• Lighting
• Audio
• Video Composition

Another area that is not spoken about enough are:
• Confidence: How to improve or guide your client to feel more confident in filming better videos.
• Presentation and Execution: How to present or guide the talent/client to express present in a better way to improve the video. A lot of videos out there, whether the person is on screen or off the screen, have presentation that is stale and does not command attention.
• Energy: This is the magnet that attracts even more people to one’s videos. They say, “The highest energy always wins.” This is true also when it comes to video.

The last thing, which is the final touch, is learning how to dress your videos up in such a way that they are more unique. This can be done by designing a social media template for your videos, or even the way you edit your videos.

As you improve in all these aspects, your videos will stand out more and more. Soon you’ll not only stand out, but break out to a place where even more people view your videos and become interested in your content. You’ll be so good, you can’t be ignored. You’ll stand out and break out!

Learning outcomes:

• Improve video excursion.
• Increase your energy and be more convincing to potential clients.
• Giving your videos a unique look to stand out even more.

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Copywriter, Creative Director and Content Marketing Strategist for Agencies and In-house Marketers
at MboaMarketing.com , Cameroon

Joseph Mbarga is an AWAI (American Writers & Artists Institute) Copywriter & Certified Content Manager with 15+ years of cumulative experience in launching global communication campaigns and managing multichannel digital product implementations of various scales, from initiation to completion.
He worked as a copywriter in various marketing and communication agencies, identifying the main advantages of products and services to connect them with consumers.
Within the Orange group in Cameroon and France, he focused on marketing strategies and techniques for products and service launches and commercial events by making the best use of social media content and channels.
As a Copywriter, Creative Director, and Content Marketing Strategist for Agencies and In-house Marketers, he has been on a mission to help organizations create valuable content consistently to achieve their marketing objectives in a fast-paced environment.

Session: How to Succed With Video & Social Media.

Online social networking has grown to such an extent that it is now the number one activity on the internet. On the other hand, video is an effective vehicle continuing to increase in popularity and value.
It is therefore crucial for organizations to have a relevant social media presence. They should also be in phase with rapid growth in the video marketing industry.
That’s how they will make and keep contact with consumers and prospects consistently.

Learning outcomes:

• Have more insights in integrating video and social media in marketing strategy.
• Optimize the way to select operational content levers according to objectives.
• Appreciate the contribution and measurement of social media to business.

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Digital Marketing Consultant at OM Digital Agency , Nigeria

My name is Mary Ovwighose. I am a digital marketing consultant, SEO content strategist, Data Analyst and a business speaker. I have over 4 years of experience working with startups to grow their business with effective marketing strategies and growth hacks. I have also taught over 90 entrepreneurs on digital marketing and it’s best practices.

Session: Digital Marketing for Startup

This session will cover
1. How to scale up with digital marketing in Africa
2. Best practices for building your online presence
3. Growth hacking for startups

Learning outcomes:

• At the end of the session, they will be able to understand the effective strategies in scaling a business using the digital space.
• Understand growth hacking and learn how to develop growth hacking strategies for any startups.
• Learn best practices for building an online presence for their business.

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GM/Editor-in-Chief at INSITE OOH Media Platform , Egypt

Hi, I’m Mahmoud Saeed Originally a Branding Strategist, evolved to marketing and communication expert with track record achievements. I considered a mentor by many advertising professionals in the MENA Region and East Africa. I’ve successful portfolio includes global brands from across industries (Mercedes-Benz, Calvin Klein), international projects and institutions (Barwa Group, European Council) and revolutionary startups INSITE OOH (insiteooh.com) MOOH (monitoringooh.com), for whom I had managed multi-million dollar budgets.
Moreover, the regional curator of Startup-Digest Egypt, a TechStars program (https://www.getrevue.co/profile/egypt).
With an eye for detail and great intuition, I love developing skills of my team and guide them to excel, as same as finding new thinkers and talents within the entrepreneurship community and helping ideators build their career or business from scratch to success with sustainable and scalable strategic business models.

Session: Brand Lifecycle.

We are all receiving thousands of brand messages every day, from the morning to the night, starting with your teeth brush and paste until the before sleep checking the mobile phone on the bed. What if we want to build a new business? How it can make it to come out and live among the thousands out there!
Building a strong brand is an ascending process, and the main objective; focusing on one idea to be related to your brand in the guts of the customers and audiences.

Learning outcomes:

• Building startup or new business brand and drive it to the top of the market.
• Build stronger brand that gets stronger every minute.
• Manage your marketing communication and automate the increment of your brand influence.

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Cyber Security Consultant at Pyramid IT , South Africa

Diligent Cyber Security Consultant proficient in cyber security research, planning, execution, and maintenance with a keen interest in IoT. Adept at training and educating internal users on relevant cyber security procedures and preventative measures.

Session:Social Media : Your best tool or your worse nightmare.

To inform delegates about the dangers of open source intelligence (oSint) on social media sites and how it is used by “bad actors”

Learning outcomes:

• OSInt is the number 1 resource for hackers (bad actors) and how they use it.
• Employees form part of a company’s digital imagine and their online behavior can be damaging to a company’s reputation and how to address the issue.
• How to use social media for your benefit.

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Communication Project Manager & Inclusive Communication Manager at Ma-wo.it , Italy

Maharit Woldeghiorghis has over 10 years of experience in driving communication strategies. Her areas of expertise are Communication Project Management & inclusive Communication Marketing. Maharit owns a unique mix of experiences acquired in different international environments. In her capacity, she has worked both in International and national companies.
Her deep interest in creating more inclusive communication pushed her to open her agency based in Italy.
Mawo Communication, focuses on creating an inclusive and ethos online campaign for Italian brands. This helped her to combine both her professional skills and her passion.
She also co-runs an NGO based in Tanzania helping the education of the albino community.

Session: Are Social Media Changing the African Narrative?

We all know by now how social media can bring radical changes. In particular, social media platforms are providing Africans with the opportunity to counteract old negative stereotypes by telling a “new version” of Africa.
More than 15 % of people online in Africa are currently using Facebook. Two other social networking websites, Twitter and YouTube, rank among the most visited websites in most African countries.
Could all this change the “Afro-pessimistic” stereotypes? And give “the microphone of the African narrative” to the new African generations?

Learning outcomes:

• A general overview of the social media landscape in Africa.
• Ability to better observe the online dynamics of African countries.
• Prediction of the future of social media communication in Africa.

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Managing Director and founder of Maxime Flagranti Media, South Africa

My name is Ntando Lurwengu from Durban, South Africa, currently residing in Cape Town South Africa. I am the founder and Managing Director of Maxime Flagranti Media. I have experience in business sales, marketing and communications. I am also the Co-founder of an online retail marketing startup called 50%Off.

Session: People purchase and consume benefits.

Marketing with benefits.

In my session I aim to highlight the effective approach of marketing highlighting benefits to your target audience and why it can be more effective than highlighting features.

Learning outcomes:

• Attention
• Interest
• Desire
• Action

Additional information and Video & Social Media Marketing International Conference programme – here

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Founder&CEO of Media Start (Video marketing agency), Bulgaria

Liubomira Liubenova is video marketing strategist. She is a trainer, speaker and coach on video marketing

She runs Media Start – a video marketing agency – one of the leaders on the market.

Through the years Liubomira have helped many businesses develop their marketing strategy and social marketing image via different video marketing tools.

She has been training specialists and experts in video marketing strategies how to develop practical and applicable solutions and tailor them to suit the business needs and goals.

She is convinced that video marketing is a tool number one in the new context of social media.

Session: How to sell without selling and stand out from the crowd

Video marketing is not the future. It’s the present! It sells without really selling. I will share some keys on how to use video marketing in an attractive, unique way without being an aggressive salesperson.

Learning outcomes:

• How to discover your identity through video
• 4 types of videos that sell (for sure!)
• How to do the best product video
• A practical example of how social video marketing would look like

Additional information and Video & Social Media Marketing International Conference programme – here

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Fitness expert, PortDeBras international, Russian Federation

Formerly a professional dancer. He graduated from the State Academy of Culture with a specialization in choreography. Since 1986, he has been a ballet master of the Folk Dance Ensemble. in parallel, in 1987, he founded a modern choreography Studio and an aerobics Studio. International fitness presenter. He successfully presented his master classes and seminars in 34 countries. Author and developer of the PortDeBras program, owner of the PortDeBras brand and clothing line. The Russian pioneer of fitness. www.portdebrasclubsystem.com

Session: PortDeBras like a great program for fitness clubs and studios

Brief overview of the PortDeBras project.

Motives for creating the project, reasons, and history. The essence of the project, the value and the educational system. Demonstration of short video clips about the program.

Learning outcomes:

• You will probably see a completely new fitness program
• Perhaps you will be inspired and will train in this direction
• You may decide to become a partner
• You will definitely feel better, if only from my accent in English

Additional information and Video & Social Media Marketing International Conference programme – here

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Marketing consultant, CEO of Brandformance LTD., Bulgaria

Ivo Iliev is a specialist in the field of digital marketing and communications with over 15 years of international experience in digital projects for customers such as Raiffeisenbank, NIVEA, Generali, Eucerin, CLINIQUE, BNP Paribas, FORD, NOKIA, Nestle, Lenovo and many others. Ivo is a manager of the digital agencies InteractAGE (www.interactage.com) and Brandformance. He is a certified Facebook consultant and his agency is the official Facebook Marketing Partner. Furthermore he is a deputy chairman of the “Bulgarian Association of agencies for digital communications.”

For more than seven years Ivo Iliev is an organizer and a speaker at numerous events in the digital industry. He is an active participant in business, startup projects and different social campaigns. Ivo maintains a personal marketing blog (www.ivosiliev.com), where he shares a lot of his personal experience and practices. He also practiced as a teacher of the Masters from the New Bulgarian University, speciality “Public Relations in Social Media”, actively participates in practical exercises with students in marketing and communications.

Session: Brandformance marketing in social media

How to combine performance marketing and brand marketing using today’s social media channels and opportunities. Why the brandformance marketing approach is good for our business presentation, ROI and reputation in today’s digital world. Ivo will explain how to enhance your customer relationship across all social media channels to forge brand loyalty that creates lifelong fans.

Learning outcomes:

• Find ideas how to combine branding and performance
• Find ways how to create better digital environment for the customers
• Understand the new sales funnel for the digital channels
• Be inspired with some examples of brandformance marketing

Additional information and Video & Social Media Marketing International Conference programme – here

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