European Sales Director at Lucy Zodion , United Kingdom

Passionate about energy and new technologies, his objective is to help people, professionals and municipalities to optimise their lighting strategy and sustainability. Our world is changing drastically, and we need to change our perspective on energy usage to help and facilitate this revolution
Thierry started his career in the lighting industry in 2007 as a field application engineer and then move to the commercial and business development side of the business in 2012. His strong technical background and his deep understanding of the market make him a specialist of understanding key factors for customers to successfully deploy and embrace the smart city revolution.

Session:Successful LORAWAN deployment for street lighting management.

Based on our 10+ years experience on street lighting management, we will explain why choosing an open and interoperable solution is key for the future of Smart City solution. We will also adress what are the main considerations to think about when engaging in a smart city project, and finally present a real case study of 20k luminaires based on a LORAWAN solution and what are the key takeaways 2 years after the deployment.

Learning outcomes:

• Smart City Project Management.
• LORAWAN technology.
• Real outcomes from a real installation.

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Head of Technology at Aqarat Real Estate Development Company , Saudi Arabia

Mohammad Shalan is the editor of a book titled “Innovative and Agile Contracting for Digital Transformation and Industry 4.0” that is published by IGI Global in 2021.

He is a Bilingual, multidiscipline motivated business-technology interpreter. Enthusiastic to get more people in the digital transformation train and an optimistic builder in the 4th industrial revolution.

Mohamamd is a practitioner, author, guest speaker and researcher with published chapters, articles and presentations. Willing to distilling complex problems into simple solutions, add value and volunteer.

He is well certified and connected with 9 professional certifications (PMP®, PMI-RMP®, CSX®, CRMA®, ITILF®, CISA®, CGEIT®, CRISC®, CXO®), active membership in 6 well-recognized professional organizations, and attended distinguished training classes in 16 countries. Adding to his master’s degree in telecommunication engineering from University of Jordan.

Mohammad is a working professional since 1995 in the Technology industry and Digital Transformation leadership. He has worked out major operational assignments, portfolios, programs and projects spanning in more than 50 countries. His assignments include distributed activities, numerous dependencies, heavy correspondences, multiple vendors and multi-discipline contractors.

Currently Mohammad Shalan is working as a Head of Technology at Aqarat Real Estate Development Company is Saudi Arabia and Volunteering as the Digital Transformation Director for the Saudi Chapter of Project Management Institute (PMI).

Session: Innovative Contracting for Resilient Smart Cities

No one or enterprise can do everything by its own or using the internal resources. Thus, it is important to collaborate with others either because one might lack the resources or the know-how.
Traditionally, it was easy to have a list of partners and to right a contract that will govern the relation between the owner and the contracted party. Emerging technologies and business dynamics created an environment where traditional contracts are no longer fit; similarly, are the contracting styles, processes, and procedures.
Industry 4.0 and Digital Transformation is transforming everything and creating a new business future. Contracts are affected in several aspects including:
• Having more contracts and more options
• The need to act quickly and timely
• The focus on continuous innovation and partnership
I am discussing a real scenario from my experience. Aqarat has been a master real-estate and land developer since 1945, They used to acquire a huge land of say 1 Million Square meters, they develop it in few years and sell into pieces called blocks and plots after making the main infrastructure of streets, electricity and water. In this Aqarat are used to contract with 2 or 3 subcontractors to complete the job.
Today, we are moving toward building a smart city in which you need to care about implementation and operation. Emerging technologies are major part of the city. We cannot rely on 2 or 3 main contractors; we need to introduce new concepts such as
• Agile planning and implementation
• Long life innovation and operation
• Value deconstruction and complex infrastructure
• Working at the leading edge
For this reason, we need to deal with large number of contracts to avoid utilizing old technology and have a multilayer contractor who are not delivering value in agile manner.
Innovative contracts and contracting styles are utilized to improve efficiencies, cope with the organization needs, and facilitate agile, trusted, and near real time transactions.
One Important characteristic of the Industry 4.0 enabled projects is inviting a lot of changes because the final product cannot be defined from the early start, and here it comes the requirement for innovative contracting.
Innovative contracts are introduced to comprise a set of holistically approached techniques that aim at enhancing the collaboration between stakeholders and combine several factors of effectiveness.

Learning outcomes:

• Building innovative contracts to generate value and enable collaboration.
• Handle the changing business dynamics and related emerging technologies.
• Understand Smart Resilient Cities to enhance human lives, behaviors and experience.

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Professor at Alexandria University , Egypt

Alexandria, Egypt
Nuclear Engineer, Researcher at Alexandria University, Nuclear Engineering and Radiation
department concerned about digital transformation and renewable energy through my work as a
founder of Green society initiative to raise Environmental awareness to fight climate change and
move to achieve sustainable development goals.
My years of experience spent to empower employees, entrepreneurs and startups to adapt with
change as effectiveness leaders.
My Educational background is Master of business administration, specialized diploma in
advanced nuclear power plants.
Moreover, I’m board member of Egypt syndicate of Engineers, Member at federation of Arab
Engineers. It was such a great achievements Awarded an Earth day Ambassador of Egypt
April22, 2020. Represented Egypt in 16 international forums, conferences and festivals between
Russia, Kenya, Morocco, Rwanda, Sharm Elsheikh, Cairo and the New Administrative Capital
like The international forum of young power engineers and industrialists from 10-16 July, 2016 –
Russia, World youth forum from3-6 November ,2018,3rd international conference for science
diplomacy for sustainable development from 12-14 March 2019, Global virtual Summit on 14th
May, 2020 , V-Transform – Rise of Virtual Events, 4th December, 2020 and Science festival
from 21-26 February, 2021.
Also, I had 20 TV interviews per last 4 years about nuclear energy, green energy, suitability,
climate change crisis and digital transformation.

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Co-Founder of Full Funnel Studios , South Africa

From the time I could hold a pencil, I was in love with art. It later evolved to a love of what I found out to be Graphic Designing, while I was in early high school. I was then introduced to animation, 3D animation and video during the middle of high school. Before graduating high school with a distinction, I was blessed with a bursary to go study at Greenside Design Centre, in Johannesburg, South Africa. After 3 years I graduated with a Bachelor of Arts Degree in Multimedia design from Greenside Design Centre.

My career has been very experimental after that. I always designed but I also worked as a music manager and wrote for 4 different magazines at some stage, one of which, I designed from cover to cover. I ran an online radio station for several years while being a senior designer for an agency.

I freelanced for several animation studios, and finally got introduced to social media marketing. This lead to me infusing all my talents to experiment in growing my skills of online marketing. My design, video and animation skills continued to open several opportunities.

I’ve also faced retrenchment and even a company liquidation. But my faith and resilience brought me to a place where I could start my own digital marketing agency, which now focuses on online video marketing. Having web development and graphic design skills also helps us take our client’s marketing to new levels.

I believe that video marketing is the future and the more people we can help improve this skill, the more companies can grow and the more the economy can be impacted in a positive light. It’s also one of the main reasons we started a YouTube channel to contribute to this mindset.

Session: Stand Out and Break Out

How do you stand out in the noisy world of social media? With so many people having access to being able to film videos and upload them on social media, the world of video has become even more saturated. So how does one Stand Out and Break Out?

This talk is not just for those that have video skills but for the beginners, who are trying to learn new ideas of how to improve their videos online. We’ll first start with the basics of what makes a good quality video:
• Lighting
• Audio
• Video Composition

Another area that is not spoken about enough are:
• Confidence: How to improve or guide your client to feel more confident in filming better videos.
• Presentation and Execution: How to present or guide the talent/client to express present in a better way to improve the video. A lot of videos out there, whether the person is on screen or off the screen, have presentation that is stale and does not command attention.
• Energy: This is the magnet that attracts even more people to one’s videos. They say, “The highest energy always wins.” This is true also when it comes to video.

The last thing, which is the final touch, is learning how to dress your videos up in such a way that they are more unique. This can be done by designing a social media template for your videos, or even the way you edit your videos.

As you improve in all these aspects, your videos will stand out more and more. Soon you’ll not only stand out, but break out to a place where even more people view your videos and become interested in your content. You’ll be so good, you can’t be ignored. You’ll stand out and break out!

Learning outcomes:

• Improve video excursion.
• Increase your energy and be more convincing to potential clients.
• Giving your videos a unique look to stand out even more.

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Copywriter, Creative Director and Content Marketing Strategist for Agencies and In-house Marketers
at MboaMarketing.com , Cameroon

Joseph Mbarga is an AWAI (American Writers & Artists Institute) Copywriter & Certified Content Manager with 15+ years of cumulative experience in launching global communication campaigns and managing multichannel digital product implementations of various scales, from initiation to completion.
He worked as a copywriter in various marketing and communication agencies, identifying the main advantages of products and services to connect them with consumers.
Within the Orange group in Cameroon and France, he focused on marketing strategies and techniques for products and service launches and commercial events by making the best use of social media content and channels.
As a Copywriter, Creative Director, and Content Marketing Strategist for Agencies and In-house Marketers, he has been on a mission to help organizations create valuable content consistently to achieve their marketing objectives in a fast-paced environment.

Session: How to Succed With Video & Social Media.

Online social networking has grown to such an extent that it is now the number one activity on the internet. On the other hand, video is an effective vehicle continuing to increase in popularity and value.
It is therefore crucial for organizations to have a relevant social media presence. They should also be in phase with rapid growth in the video marketing industry.
That’s how they will make and keep contact with consumers and prospects consistently.

Learning outcomes:

• Have more insights in integrating video and social media in marketing strategy.
• Optimize the way to select operational content levers according to objectives.
• Appreciate the contribution and measurement of social media to business.

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Digital Marketing Consultant at OM Digital Agency , Nigeria

My name is Mary Ovwighose. I am a digital marketing consultant, SEO content strategist, Data Analyst and a business speaker. I have over 4 years of experience working with startups to grow their business with effective marketing strategies and growth hacks. I have also taught over 90 entrepreneurs on digital marketing and it’s best practices.

Session: Digital Marketing for Startup

This session will cover
1. How to scale up with digital marketing in Africa
2. Best practices for building your online presence
3. Growth hacking for startups

Learning outcomes:

• At the end of the session, they will be able to understand the effective strategies in scaling a business using the digital space.
• Understand growth hacking and learn how to develop growth hacking strategies for any startups.
• Learn best practices for building an online presence for their business.

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GM/Editor-in-Chief at INSITE OOH Media Platform , Egypt

Hi, I’m Mahmoud Saeed Originally a Branding Strategist, evolved to marketing and communication expert with track record achievements. I considered a mentor by many advertising professionals in the MENA Region and East Africa. I’ve successful portfolio includes global brands from across industries (Mercedes-Benz, Calvin Klein), international projects and institutions (Barwa Group, European Council) and revolutionary startups INSITE OOH (insiteooh.com) MOOH (monitoringooh.com), for whom I had managed multi-million dollar budgets.
Moreover, the regional curator of Startup-Digest Egypt, a TechStars program (https://www.getrevue.co/profile/egypt).
With an eye for detail and great intuition, I love developing skills of my team and guide them to excel, as same as finding new thinkers and talents within the entrepreneurship community and helping ideators build their career or business from scratch to success with sustainable and scalable strategic business models.

Session: Brand Lifecycle.

We are all receiving thousands of brand messages every day, from the morning to the night, starting with your teeth brush and paste until the before sleep checking the mobile phone on the bed. What if we want to build a new business? How it can make it to come out and live among the thousands out there!
Building a strong brand is an ascending process, and the main objective; focusing on one idea to be related to your brand in the guts of the customers and audiences.

Learning outcomes:

• Building startup or new business brand and drive it to the top of the market.
• Build stronger brand that gets stronger every minute.
• Manage your marketing communication and automate the increment of your brand influence.

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Cyber Security Consultant at Pyramid IT , South Africa

Diligent Cyber Security Consultant proficient in cyber security research, planning, execution, and maintenance with a keen interest in IoT. Adept at training and educating internal users on relevant cyber security procedures and preventative measures.

Session:Social Media : Your best tool or your worse nightmare.

To inform delegates about the dangers of open source intelligence (oSint) on social media sites and how it is used by “bad actors”

Learning outcomes:

• OSInt is the number 1 resource for hackers (bad actors) and how they use it.
• Employees form part of a company’s digital imagine and their online behavior can be damaging to a company’s reputation and how to address the issue.
• How to use social media for your benefit.

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Communication Project Manager & Inclusive Communication Manager at Ma-wo.it , Italy

Maharit Woldeghiorghis has over 10 years of experience in driving communication strategies. Her areas of expertise are Communication Project Management & inclusive Communication Marketing. Maharit owns a unique mix of experiences acquired in different international environments. In her capacity, she has worked both in International and national companies.
Her deep interest in creating more inclusive communication pushed her to open her agency based in Italy.
Mawo Communication, focuses on creating an inclusive and ethos online campaign for Italian brands. This helped her to combine both her professional skills and her passion.
She also co-runs an NGO based in Tanzania helping the education of the albino community.

Session: Are Social Media Changing the African Narrative?

We all know by now how social media can bring radical changes. In particular, social media platforms are providing Africans with the opportunity to counteract old negative stereotypes by telling a “new version” of Africa.
More than 15 % of people online in Africa are currently using Facebook. Two other social networking websites, Twitter and YouTube, rank among the most visited websites in most African countries.
Could all this change the “Afro-pessimistic” stereotypes? And give “the microphone of the African narrative” to the new African generations?

Learning outcomes:

• A general overview of the social media landscape in Africa.
• Ability to better observe the online dynamics of African countries.
• Prediction of the future of social media communication in Africa.

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Branch Manager at Tieffe Group Srl , Italy

Session: Human Freight management in the digital era.

An overview to reduce bottleneck situations in freight forwarding and logistics thanks to a stronger connection between parties involved in the logistics process.

Learning outcomes:

• What are the real added value of a freight forwarder in supply chain beyond pricing.
• What is the role of a digital freight forwarder in the supply chain.
• What are the logistics bottleneck which still require the human touch in the supply chain.

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